JetBlue
plans to introduce its first-ever airport lounges to open at New York’s John F.
Kennedy International Airport (JFK) in late 2025 and Boston Logan International
(BOS) shortly thereafter. This move represents the airlines’ JetForward strategy
looking to meet the growing demand for premium
offerings.
At New York’s John F. Kennedy International Airport,
JetBlue’s lounge in Terminal 5 will span 8,000 total square feet and 11,000
square feet at Boston Logan International Airport’s Terminal C.
Both lounges will feature the airline’s iconic blue brand
elements weaved together with local and regional artwork, personal touches and
functional amenities, designed around three unique areas:
- Play: JetBlue brings the ‘fun’ in functionality
to the lounge experience. Customers can relax as mixologists shake and stir
their favorite complimentary alcoholic 1 and non-alcoholic beverages at a
full-service bar.
- Work: Stay connected and charged with private
workspaces featuring fast and free Wi-Fi, an abundance of outlets and free
barista-made coffee bar beverages.
- Lounge: Enjoy complimentary food and beverage
offerings and enjoy comfortable, cozy seating areas.
The lounges will also come complete with the airline’s
standard of customer service delivered by hospitality-trained crewmembers.
These new lounges will allow JetBlue to offer a valuable new
Signature Perk to its top level TrueBlue Mosaic members and a benefit to the
new JetBlue premium credit card to be announced soon.
“Customers have asked for a JetBlue lounge for years and we
can’t wait to unveil our take in New York and Boston,” said Marty St. George,
president of JetBlue. “Lounges have become an essential offering for the
growing numbers of customers seeking premium experiences, and JetBlue’s lounges
will further boost the value of our TrueBlue loyalty program as we expand our
portfolio of JetBlue credit cards.”
JetBlue will enhance
the experience of its two largest focus cities as it seeks to build the East
Coast’s best leisure network as part of JetForward. When the lounges open, they
will provide customers a relaxed retreat to play, work, and lounge as the
airline expands its affordable premium experience from the sky to the ground.
Understanding that airport lounges have grown in popularity,
which has resulted in overcrowding and long lines at other airline lounges,
access to JetBlue’s lounges will be reserved primarily for its most loyal
customers and premium credit cardmembers.
Complimentary access
to the lounges will be available to:
- Holders of a new premium JetBlue credit card
(details soon to be announced)
- TrueBlue Mosaic 4 members
- Transatlantic Mint customers
- TrueBlue Mosaic 4 members and the new premium
JetBlue credit cardmembers will also receive complimentary access for an
accompanying guest.
- Day and guest passes will be available for
purchase by eligible customers based on space availability. All customers will
be able to purchase an annual pass, making the lounges accessible to even more
travelers seeking to get the most out of their award-winning JetBlue
experience.
“Customers love the JetBlue experience, so we’re pulling
through those thoughtful touches you find onboard our flights into the lounge
experience,” added St. George.
As JetBlue increases
the value of its award-winning TrueBlue loyalty program, Mosaic 4 members will
receive complimentary access to the lounges for themselves and one accompanying
guest as a new addition to Mosaic 4 Signature Perks.
In addition to lounges, Mosaic members will see additional
enhancements, including an upgrade to the Move to Mint Signature Perk.
Beginning in 2025, Mosaic members who have earned 250 tiles will receive two
additional Move to Mint certificates for every 100 tiles they earn.
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