It’s all about the tiles for JetBlue Airways. JetBlue today announced it is adding a new loyalty program with an old name – TrueBlue.
The company said it will make it easier for customers to attain their goals.
"As JetBlue grows, we maintain our commitment to delivering innovative programs and products that provide our customers with great service and low fares, which is why we are thrilled to launch the new TrueBlue loyalty program," said Jayne O’Brien, head of marketing and loyalty, JetBlue, in a statement. "The new TrueBlue comes at the perfect time as we prepare not only to become a bigger JetBlue but a travel partner that brightens all aspects of the journey by offering our customers more choices, perks and ways to earn rewards."
The airline did not make it confusing, using all of its old brand names for its loyalty program, such as True Blue and Mosaic. Now it’s just a matter of accumulating what the airline calls "tiles."
"JetBlue is continuing our legacy of disrupting travel for the better with unique, customer-first programs such as the new TrueBlue," added Christopher Buckner, vice president of loyalty and partnerships, JetBlue. "The new TrueBlue redefines what it means to be a loyalty program by offering new and exciting perks to more customers, as well as providing more ways to attain perks and status."
"We’re excited that our travel sites Paisly.com and JetBlue Vacations are fully integrated into the new TrueBlue so that members can rack up rewards along their journey—when booking flights and beyond," said Andres Barry, president, JetBlue Travel Products. "Moving forward, when a customer books a car rental or activity on Paisly, or a flight + cruise or hotel package with JetBlue Vacations, they will earn TrueBlue points towards their next trip and earn tiles to get them closer to one of their next Perks You Pick."
One tile is awarded for every $100 in qualifying purchases on JetBlue, JetBlue Vacations, Paisly by JetBlue, many JetBlue extras and fees and American Airlines flights. Additionally, one tile is awarded for every $1,000 in eligible spending on all JetBlue credit cards. The more ways customers interact with JetBlue, the more perks they can earn.
For the first time ever, TrueBlue members will be able to customize their experience with Perks You Pick from a new menu of rewards after reaching only 10 tiles. For every 10 tiles TrueBlue members earn (until reaching Mosaic status at 50 tiles), they can choose a new perk.
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