New Research Reveals Many Flyers Still Don't Know Airplane Evacuation Basics

Image: Airplane passengers pulling their carry-on items out of overhead luggage compartments. (Photo Credit: Adobe Stock/forenna (Image generated with AI))
Image: Airplane passengers pulling their carry-on items out of overhead luggage compartments. (Photo Credit: Adobe Stock/forenna (Image generated with AI))
Laurie Baratti
by Laurie Baratti
Last updated: 3:25 PM ET, Sun June 14, 2026

Aviation safety experts are trying to drive a crucial message home to travelers — one that can literally mean the difference between life and death: Don’t stop to grab your belongings during an onboard emergency.

The International Air Transport Association (IATA) recently launched a new safety campaign called Save a Life, Not a Bag, an initiative aimed at discouraging flyers from taking carry-on luggage, filming videos or otherwise delaying an aircraft evacuation.

The awareness campaign is backed by both the Federal Aviation Administration (FAA) and the European Union Aviation Safety Agency (EASA). It was created in response to mounting online evidence (such as social media posts) that airline passengers are ignoring safety demonstrations and crewmembers’ instructions during actual emergencies by stopping to collect their bags from overhead compartments, filming or taking photos of the incidents with their phones. 

"Taking bags during an evacuation is not a minor issue. Every second matters. Even taking one bag can affect the safe evacuation of everyone onboard. Crew instructions are clear and simple: leave everything behind and move quickly. “Save a Life, Not a Bag” is a message that passengers need to understand and act upon," Willie Walsh, IATA's Director General, said in the organization’s press release.

Why It Matters

Retrieving belongings during an evacuation can create dangerous roadblocks and put other passengers at risk. Carrying baggage can also create trip hazards for others trying to make their way down the cabin aisles, get caught on seats or fixtures, obscure exit path lighting and puncture the inflatable slides used to exit the aircraft. IATA even said that some travelers have been spotted trying to evacuate while carrying infants, along with their bags and other items. Essentially, one person pausing to retrieve a carry-on item endangers everyone else and can also compromise emergency exits. 

“We are seeing an increasing number of passengers not following flight crew instructions during emergencies. In those moments, compliance is critical. Passengers must act quickly, follow instructions without hesitation, and leave all belongings behind. Safety is a shared responsibility, and informed, attentive passengers help ensure a faster, safer evacuation for everyone on board,” said FAA Administrator Bryan Bedford.

Research Reveals Problems

To better understand passenger behavior, IATA surveyed recent travelers in four representative markets: the United States (U.S.), United Kingdom (U.K.), United Arab Emirates (UAE) and Singapore.

The results revealed several issues:

  • While 80 percent of respondents said they know what to do during an evacuation, only 61 percent correctly said they should leave all personal belongings behind.
  • One in 10 admitted they might still take baggage with them or follow other passengers who do so.
  • Just 18 percent knew that aircraft evacuation procedures are designed around a 90-second benchmark.
  • 22 percent of travelers who had seen reports of passengers taking luggage during evacuations said they would likely do the same.

One important finding from the research was that passengers are less likely to grab bags if important items are already on their person. As a result, IATA recommends keeping essentials such as passports, medications, money and keys easily accessible before takeoff and landing.

Key Points to Remember

As part of the campaign, IATA is encouraging travelers to remember six key safety behaviors during an evacuation:

  • Listen carefully to cabin crew and follow instructions immediately.
  • Leave all baggage and personal belongings behind.
  • Don't pause to take photos or record video.
  • Keep moving quickly so that aisles and exits remain clear.
  • Never bring bags onto evacuation slides.
  • Keep critical items such as medications, passports and keys on your person whenever possible.


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Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

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