Southwest Airlines Acquires Sustainable Fuel Company

Image: Southwest Airlines Boeing 737 on a taxiway. (photo via Southwest Airlines Media)
Image: Southwest Airlines Boeing 737 on a taxiway. (photo via Southwest Airlines Media)
Rich Thomaselli
by Rich Thomaselli
Last updated: 12:15 PM ET, Fri March 29, 2024

Southwest Airlines is backing up its investment in sustainability.

The Dallas-based carrier has purchased SAFFiRE Renewables, LLC as part of the investment portfolio of its wholly-owned subsidiary Southwest Airlines Renewable Ventures, LLC, or SARV.

It is yet another move by the airline to further establish its own sustainable fuel program.

Sustainable air fuel, or SAF, has been the focus of most major airlines going forward, and several have set a target date of 2050 to have all sustainable fuel.

That includes Southwest Airlines, which hopes to have net zero emissions by then.

“This acquisition marks Southwest’s transition from investor to sole owner of SAFFiRE, expressing our confidence in SAFFiRE’s technology and its potential to advance our sustainability goals as well as the goals of the broader industry,” said Bob Jordan, President & CEO of Southwest Airlines.

“Championing SAF is a key pillar of Southwest’s Nonstop to Net Zero plan and our work toward a more sustainable future for air travel,"

We look forward to continuing our journey with SAFFiRE as part of our efforts to propel this promising technology forward.”

Southwest first invested in SAFFiRE during phase one of the pilot project in 2022. With this acquisition, SAFFiRE is expected to proceed with phase two of the project by developing a pilot plant hosted at Conestoga’s Arkalon Energy ethanol facility in Liberal, Kansas.

"Renewable ethanol is an important feedstock to realizing high-volume, affordable SAF, which is a critical part of the journey to net zero carbon emissions,” said Tom Nealon, President of SARV and CEO of SAFFiRE. “We are enthusiastic about the ethanol-to-SAF pathway and SAFFiRE’s potential ability to produce renewable ethanol at a scale that is economically viable.”

Southwest is the nation’s fourth-largest airline. It is generally considered among the leaders in aviation in attempting to make the transition to sustainable air fuel.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...