Southwest Airlines Serving New Brand Of Pretzels

Image: Southwest Airlines new pretzel option. (Photo Credit: Southwest Airlines Media)
Image: Southwest Airlines new pretzel option. (Photo Credit: Southwest Airlines Media)
Rich Thomaselli
by Rich Thomaselli
Last updated: 10:25 AM ET, Fri June 28, 2024

Southwest Airlines has added a new brand of pretzels to serve on its flights, and they're Stellar.

No, really, that’s the brand. Stellar.

The Maui version of the snack is braided, buttery, and has a hint of Maui onion seasoning.

"Elevating our legendary hospitality is always something we strive toward at Southwest," said Bill Tierney, Vice President Customer Experience & Digital Experience at Southwest Airlines. "We're enhancing our inflight snack offering with the addition of Stellar Pretzels, which offer Customers a little bit of everything—sweet, salty, and crunchy—from an up-and-coming company that bakes its snacks with love. We think it's the perfect fit for the airline with heart, and hope customers enjoy this exciting new flavor next time they fly Southwest." 

Who knew pretzels could be so deep and esoteric? 

"Our best-selling Maui Monk Pretzels are high-quality, vegan, and non-GMO snacks made in the U.S.," said Elisabeth Galvin, Founder, Stellar Snacks. "In addition to our gourmet flavors, we take the snack experience further through our artist program, which transforms our snack packaging into a canvas for emerging artists. Each bag of Maui Monk Pretzels features a selection of the vibrant artwork of Caro Clarke, turning each snack into an engaging, artistic experience for every traveler as they enjoy their pretzels."

Southwest now serves Stellar pretzels on flights over 175 miles. 

Airlines have been upgrading their snack and dessert menu.


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Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

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