Alaska Airlines Launches Flight Subscription Service in the US

Image: Alaska Airlines' Boeing 737-9 MAX. (photo via Alaska Airlines Media)
Image: Alaska Airlines' Boeing 737-9 MAX. (photo via Alaska Airlines Media)
Janeen Christoff
by Janeen Christoff
Last updated: 11:55 AM ET, Wed February 16, 2022

Alaska Airlines has debuted Flight Pass, an innovative, subscription-based travel offering that allows members to fly up to 24 roundtrip flights per year to the airline's most popular routes within California. Members can also enjoy nonstop flights from California to Reno, Phoenix and Las Vegas for a fixed monthly rate.

Annual plans start at $49 per month and allow travelers to lock in main cabin deals for a full year and rewards subscribers with lower than average fares on eligible flights.

"Flight Pass builds on our mission to offer travelers the most West Coast destinations at the best value," said Alex Corey, managing director of business development and products for Alaska Airlines. "Our commitment to care means offering convenient and affordable options that fit our guests' lifestyle and connect them to where they want to go. After two years of staying close to home, guests are ready to travel again and with 100 daily flights from 16 airports throughout California and between California to Reno, Phoenix and Las Vegas, Flight Pass will take them there."

There are two annual plans available. One offers the best value, and the other provides the most flexibility.

Subscribers will receive credits deposited monthly or bi-monthly into their Flight Pass account, to be redeemed for 6, 12 or 24 nonstop trips a year to eligible destinations. Flyers are still required to pay applicable government taxes and airport fees on each flight, in addition to the monthly subscription fee and nominal fare (for most flights the fare is only $0.01).

"Alaska Airlines is uniquely positioned to help our West Coast guests experience more with direct access to destinations near and far from our expanding hubs," said Neil Thwaites, regional vice president of California for Alaska Airlines. "Flight Pass will provide more options, value and care with every trip that our guests book, while also transforming the travel experience long-term."

Users of Flight Pass are able to accrue miles toward Mileage Plan elite status and enjoy the same benefits as non-members flying with Alaska Airlines.

How To Take Flight With Flight Pass

Members and potential members sign in to a special member log-in area on Alaska Airlines' website and choose their membership plan. A $49 per month pass requires booking at least 14 days before travel, and as early as 90 days in advance. A $199 per month allows same-day booking up to two hours before departure and as early as 90 days in advance.

Members then choose the number of roundtrip flights they would like per year-6, 12 or 24 roundtrip flights.

They can then redeem their flights, choosing from 100 daily flights connecting 13 California airports to each other and to Reno, Phoenix, and Vegas.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...
Upcoming Webinar
Discover Houston, A World in a CityMonday, June 22, 2026
2:00pm Eastern
Join Visit Houston for an inside look at one of the country’s most dynamic and diverse destinations....
Upcoming Webinar
Why Cruise, When You Can CunardWednesday, June 24 2026
2:00pm Eastern
When cruise is the option, Cunard is the difference. This session explores what sets the Cunard...
Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...
Upcoming Webinar
Discover Houston, A World in a CityMonday, June 22, 2026
2:00pm Eastern
Join Visit Houston for an inside look at one of the country’s most dynamic and diverse destinations....
Upcoming Webinar
Why Cruise, When You Can CunardWednesday, June 24 2026
2:00pm Eastern
When cruise is the option, Cunard is the difference. This session explores what sets the Cunard...