by Donald Wood
Last updated: 4:09 PM ET, Mon May 7, 2018
JetBlue announced its first co-branded livery dedicated to a team in the NBA Monday when the airline revealed its new Boston Celtics-themed plane.
JetBlue became the official airline of the Celtics in 2016 and the new branded livery will elevate the partnership to new heights and take the Boston brand around the carrier's network.
In a ceremony at Boston Logan International Airport Monday morning, the Airbus A320 adorned with Celtics colors and Lucky the Leprechaun logo was celebrated by JetBlue executives, NBA officials and 24 students from Winthrop Middle School's STEM Club.
The Celtics design, dubbed Lucky Blue, is representative of both brands' diverse and loyal fan bases and the shared brand values that resonate with the Boston community. The plane is bright green and features team logos throughout the design.
"JetBlue and the Celtics play in the same backyard, and as the largest carrier in Boston, we want to support the teams that our neighbors are passionate about," JetBlue executive vice president Marty St. George said in a statement. "This partnership is core to what it means to be a part of this great city and we're excited to see this livery take our relationship to new heights - both literally and figuratively."
"It's great to be able to extend our partnership with JetBlue with the development of this unique co-branded aircraft," Celtics team president Rich Gotham said. "Celtics fans are everywhere, and it will be a special thrill for them to board this aircraft, sporting the iconic Celtics logo and colors."
In addition to the livery reveal, the middle school students in attendance Monday also enjoyed a tour of the JetBlue terminal and got a behind the scenes look at the airline's ground operations and the inside of an aircraft.
Travelers in Boston have become very familiar with JetBlue, as the airline has become the leading carrier in the city, boasting the most flights, customers carried and nonstop destinations served.
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