Do we really need an airline targeted toward millennials?
Maybe not, but there is already a river cruise line devoted to the generation so why not?
Answering the clarion call to millennials' need for tailored service in the sky is Air France, which just debuted Joon.
The new airline is dubbed a "rooftop bar in the sky," a fashion brand, an entertainment channel and a personal assistant rolled into one.
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While the airline clearly targets a younger generation, executives say it is for anyone who is looking for a new travel experience.
"Joon is a new model of airline, between a traditional and low-cost airline, a new travel experience for all customers," said Franck Terner, CEO of Air France.
"Joon is one of our major projects as part of the strategic plan Trust Together and will be one of Air France's priorities in its offensive to win back market share," Franck added. "Joon will accelerate the group's development and will be an integral part of the group's network and portfolio of airlines: complementary and extremely powerful on departure from France."
Jean-Michel Mathieu, Joon's newly minted CEO said that the airline was created in the spirit of creativity, innovation and agility.
"Joon is Air France's little sister, who breaks with tradition and takes inspiration from the new expectations of travelers to offer an experience that goes beyond the aircraft doors," Mathieu said.
The onboard experience is centered around service, which is included for business-class passengers and fee-based in economy.
[READMORE]READ MORE: Air France's New Low-Cost Plan Approved[/READMORE]
Catering will include an offering of more than 60 food items, 20 percent of which are organic selections and include cold drinks, appetizers, high-energy fruit juices and more.
Always free will be water, orange juice, organic Segafredo coffee and tea.
YouJoon is the entertainment hub. Guests will have access to in-flight streaming on their personal mobile devices. An online portal will provide access to a range of TV series, animated series, Web TV and kids' programs.
USB ports will be available at every seat.
The personal assistant portion of Joon is really a series of partnerships that will be constantly updated and that operates on a principle of test and learn.
Currently, TravelCar is available at Paris Charles DeGaulle to provide free, secure parking.
Guests can take advantage of Airbnb Experiences, Le BHV Marais is offering tour packages in Paris and Waynabox also offers tour packages exclusively through Joon.
One of the most interesting new features that Joon brings to the market is its virtual reality headset offering in business class.
The headsets will be offered on long-haul flights and provide a unique in-flight experience with high-definition screens provided by AlloSky.
Beginning on December 1, Joon will fly to four destinations in Europe from Paris CDG, including Barcelona, Berlin, Lisbon and Porto, Portugal.
The airline will begin flights to Fortaleza, Brazil, and Mahe, Seychelles in summer 2018.
What will Joon really be like? Check out their new promotional video below for a taste of the new experience in the sky.
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