United Airlines Announces More Inclusive Changes to Employee Uniform Policy

Image: United Airlines plane taking off. (photo via United Airlines Media)
Image: United Airlines plane taking off. (photo via United Airlines Media)
Donald Wood
by Donald Wood
Last updated: 10:47 AM ET, Thu August 12, 2021

United Airlines announced a more flexible uniform policy for flight attendants to allow for greater self-expression while working.

According to CNN.com, officials from United revealed the changes were implemented to allow more gender expression freedom for employees and "empower our employees to represent themselves in the way they feel most confident."

The new policies will allow flight attendants of all genders can now wear nail polish and "natural-looking" makeup, have long hair and show visible tattoos smaller than the size of the employee's work badge.

United said the new rules go into effect September 15 and will expand to other work groups, including pilots, later in the year.

"Our modernized appearance guidelines promote a supportive, encouraging, and positive environment for our employees and customers alike," a carrier spokesperson told CNN in a statement.

Airline officials said the more flexible uniform policies were based on feedback from employees and investors through town halls, resource groups and other channels. The rules also apply to other customer-facing employees, including customer service representatives and airport workers.

A study last month revealed that around 85 percent of flight attendants in the U.S. have dealt with an unruly passenger incident in 2021. Almost 60 percent of respondents said they had experienced at least five incidents of travelers misbehaving this year, while 17 percent reported the incident got physical.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...
Upcoming Webinar
From Interest to Booking: Selling HANKYU × PONANT Japan CruisesFriday, August 21, 2026
4:00pm Eastern
Take the next step in selling HANKYU × PONANT Japan cruises with a practical, advisor focused look at...
Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Upcoming Webinar
The Art of Destination Recommendation: Alternative Destination Strategies for Travel AdvisorsTuesday, August 18, 2026
2:00pm Eastern
What if your next best sale is a destination your client hasn’t considered—and you’ve never visited?...
Upcoming Webinar
From Interest to Booking: Selling HANKYU × PONANT Japan CruisesFriday, August 21, 2026
4:00pm Eastern
Take the next step in selling HANKYU × PONANT Japan cruises with a practical, advisor focused look at...