Will Any Amount of Money Convince Spirit to Pick JetBlue?

Image: The Department of Justice Building in Washinton D.C. (Tony Webster/Flickr)
Image: The Department of Justice Building in Washinton D.C. (Tony Webster/Flickr)
Rich Thomaselli
by Rich Thomaselli
Last updated: 3:52 PM ET, Tue June 7, 2022

As with any merger or acquisition or takeover, the numbers are laid out in black-and-white. Everything that shareholders need to make an informed voting decision will be made known to them.

For Spirit Airlines stockholders, it's the unknown that outweighs the known.

And that unknown is the powerful United States Department of Justice.

Spirit shareholders will vote on Friday, June 10, on whether to accept the hostile takeover made last month by JetBlue Airways or to go with a bid to merge made in February by Frontier Airlines.

The JetBlue bid was higher and included a $200 million reverse break-up fee. Frontier countered by making a $250 million break-up offer. JetBlue countered back this week by improving its overall bid to $31.50 per share from $30, and upping its break-up fee to $350 million. Frontier's original offer was a $2.9 billion transaction; JetBlue's offer now hovers at nearly $3.8 billion.

That's a lot of money.

But it only begs the obvious question: Will any amount of money convince Spirit to pick the JetBlue offer over Frontier and run the risk of the Department of Justice voiding the deal? That has been Spirit's biggest concern through this whole four-month saga. Based on the ongoing antitrust suit filed by the DOJ and six states over JetBlue's agreement with American Airlines known as the Northeast Alliance, Spirit is worried that government would kill any deal with JetBlue.

Spirit CEO Ted Christie still believes his shareholders will pick Frontier. But last week an outside proxy firm wrote a report advising Spirit to take the JetBlue offer for a better financial gain.

Now all of a sudden, those black-and-white numbers that Spirit shareholders will look at on Friday aren't so cut-and-dried thanks to the 800-pound gorilla in the room known as the DOJ. Certainly, a Spirit-Frontier merger will face regulatory approval as well. But the scrutiny will hardly be as intense as a JetBlue takeover of Spirit.

So far, JetBlue has been careful to just about avoid addressing the concerns about the DOJ. In fact, in a lengthy letter written specifically to Spirit employees by JetBlue Chief Executive Officer Robin Hayes on Monday - extolling the virtues of a JetBlue-Spirit collaboration - there was no mention of the concerns over regulatory approval.

Nor was there any mention of it in JetBlue's terse response to Spirit Airlines shareholders on May 19 after the Spirit Board of Directors voted to recommend accepting the Frontier bid.

Now it comes down to the wire with a Friday vote looming.

Confidence - or fear - in the unknown will ultimately drive this decision.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...

Don't Miss These Travel Agent Events and Trainings

Watch Now!
Discover KLM Royal Dutch AirlinesThursday, June 4, 2026
2:00pm ET
Join Travel Weekly and Air France-KLM for deep dive into the world of KLM Royal Dutch Airlines. You’ll...
Upcoming Webinar
Unveiling Oceania Cruises’ New Voyages, Plus Caribbean GetawaysWednesday, June 10, 2026
2:00pm Eastern
This exclusive webinar will showcase what’s new, what’s next, and how these immersive itineraries are...
Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...
Watch Now!
Discover KLM Royal Dutch AirlinesThursday, June 4, 2026
2:00pm ET
Join Travel Weekly and Air France-KLM for deep dive into the world of KLM Royal Dutch Airlines. You’ll...
Upcoming Webinar
Unveiling Oceania Cruises’ New Voyages, Plus Caribbean GetawaysWednesday, June 10, 2026
2:00pm Eastern
This exclusive webinar will showcase what’s new, what’s next, and how these immersive itineraries are...
Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...