Azamara Club Cruises named Ellen Bettridge its new vice president of sales and marketing-the Americas.
A high-ranking American Express executive for two decades, Bettridge (pictured) was president-the Americas at Silversea Cruises from April 2012 to January 2014. She then became president of Unique Vacations, Sandals Resorts International's U.S. representative, but left that position about five months later.
"The current team has done an outstanding job in placing Azamara in a successful position and now with Ellen onboard, her notable experience in the diverse luxury travel market, impressive leadership skills and prominent industry relationships, will help us to achieve our growth strategy," Azamara President and CEO Larry Pimentel said in a press release.
In her new role at Azamara, Bettridge will oversee sales and marketing initiatives in South, Central and North America. Her responsibilities include developing strategic relationships with trade and marketing partners.
Previously, Edie Bornstein was senior vice president of sales and marketing at Azamara. She became president of Crystal Cruises last October. She has since gotten married and now goes by Edie Rodriguez.
Bettridge began her career as a travel agent and worked her way up at American Express to the position of vice president of the retail travel business.
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