by Sarah Kuta
Last updated: 1:05 PM ET, Mon July 29, 2024
Carnival Cruise Line is now sponsoring Leagues Cup, a professional soccer tournament in North America.
The tournament brings together 47 teams from Major League Soccer and LIGA MX for 77 matches over the course of a month every summer. This year, the tournament kicked off July 26 and runs through August 25.
As part of the multi-year agreement, Carnival is now the official cruise line of Leagues Cup. The sponsorship includes in-stadium and TV ads during live games, as well as a co-branded online content series that will run on Leagues Cup’s social media channels.
“Anyone who watches a professional soccer game knows the stadium is filled with high-energy fun, which is exactly the kind of environment we love at Carnival and a good reason why you’ll find many soccer fans on board our ships,” says Amy Martin Ziegenfuss, chief marketing officer at Carnival Cruise Line.
“Teaming up with the Leagues Cup is a great opportunity to bring our Carnival fans together with another fervent fan base, further building on our alignment with the kinds of sports we know our guests love," Ziegenfuss continued.
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