Carnival Cruise Line has launched a new agent rewards program called "Loyalty Rocks." It's a successor to the previous program that ended in March 2018 after distributing more than $1 million in gift cards to agents.
To celebrate the new program, a "Loyalty Rocks! Booking Challenge" is taking place through July 18, 2018. Each booking that has earned reward points will be entered into a daily drawing for 1,000 rewards points (a $50 gift card value). All bookings that have earned rewards points during the month will be eligible to win a grand prize of 20,000 rewards points (a $1,000 value in gift cards).
"While our previous program was extremely successful, we felt it was time for a redesign, so we asked travel agents what they want in a rewards program and from there we developed 'Loyalty Rocks!'," said Adolfo Perez, senior vice president sales and trade marketing. "The rewards program is focused at the agent level, recognizing the individual agents and all that they do for Carnival Cruise Line in a more impactful way. I'm excited to show them how much we appreciate their hard work and dedication."
"Loyalty Rocks!" is mobile friendly, making it easier for agents to track points. In addition to base points per booking, agents can earn extra points from the "Loyalty Rocks!" rewards program. For example, all staterooms in a group are now eligible to receive points. Higher stateroom categories and longer cruises generate more points, and bonus points are also available on select bookings.
In addition to git cards, agents can redeem points for jewelry, electronics, movies, gift baskets and more. Details for the "Loyalty Rocks!" program are available at the "Agents Rewards" tab at GoCCL.com.
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