by Sarah Kuta
Last updated: 2:45 PM ET, Tue October 8, 2024
WHY IT RATES: Celestyal is making a key personnel change. — Sarah Kuta, TravelPulse writer
Celestyal, the boutique cruise line offering more immersive experiences, is pleased to announce the appointment of Rachel Wilton as Vice President of Revenue, Product, and Shore Experiences, effective immediately.
Rachel brings extensive commercial leadership experience from her previous roles at Virgin Atlantic, where she served as vice president of holidays and global sales. In her new role at Celestyal, Rachel will be based in the UK and report to Lee Haslett, Chief Commercial Officer.
Rachel Wilton (Photo Credit: Celestyal Cruises)
In this newly created position, Rachel will focus on the development of pre- and post-cruise experiences for the agent community, enhancing the shore excursion program as Celestyal expands into new destinations, and executing the company’s revenue management strategy.
Rachel will lead the global revenue and inventory management, shore excursions, and data analytics teams. Her efforts will further strengthen Celestyal’s capabilities in demand forecasting, dynamic pricing and inventory management, while also fostering key partnerships with tour operators, hotels, airlines, and excursion providers to deliver on Celestyal’s vision to “create unmissable experiences at sea and ashore.”
Commenting on the appointment, Lee Haslett said: “We are thrilled to welcome Rachel to our leadership team. Her exceptional strategic vision and proven track record in driving profitability and operational excellence make her the perfect fit for Celestyal. We are confident that Rachel’s leadership and innovative approach will play a pivotal role in propelling Celestyal into its next phase of growth and success within the cruise industry.”
Rachel Wilton said: “I am thrilled to be joining Celestyal at such an exciting juncture, I am eager to contribute to Celestyal's ambitious growth in product development, revenue generation and shore experiences as we expand into new destinations. I look forward to collaborating with a fantastic team and our esteemed partners and agencys within the industry.”
Source: Celestyal Cruises press release
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