Embark on a journey that captures the essence of Norway with Hurtigruten's newly launched "Norwegianess" campaign. This unique initiative invites travelers to immerse themselves in authentic Norwegian experiences, all while enjoying a touch of the country's renowned quirkiness and charm.
At the heart of the campaign are traditional Norwegian sayings that perfectly encapsulate the Hurtigruten experience. One such phrase is "en gladlaks," which translates to "a happy salmon" – an apt description for the joyful travelers you'll find aboard Hurtigruten's ships.
Hurtigruten is currently offering incredible savings that are sure to put a smile on your face. Guests who book by November 21, 2024, could receive up to 6,000 NOK in onboard credit per person on select Signature Voyages, or save up to $1000 per person on selected Original Voyages.
Hurtigruten offers a variety of cruise options to suit different traveler preferences:
The Coastal Express: For those seeking an extended Norwegian adventure, voyages of six days or more are available with discounts of up to $1,000 off select departures through March 2026.
The Svalbard Line: Experience the Arctic wilderness with cruises to Svalbard, featuring up to 6,000 NOK onboard credit for select departures through September 2025.
The North Cape Line: Journey to the northernmost point of Europe with up to 6,000 NOK onboard credit for select departures through April 2026.

Hurtigruten's Northern Lights voyages. (Photo Credit: Hurtigruten Media)
Each cruise offers a unique perspective on Norway's stunning landscapes, from majestic fjords to the ethereal Northern Lights. Whether guests are navigating the country's intricate coastline, exploring the Arctic tundra of Svalbard or standing at the edge of the continent at North Cape, Hurtigruten ensures an unforgettable Norwegian experience.
As passengers sail through crystal-clear waters and past snow-capped mountains, they will understand why Norwegians have a saying for taking things in stride: "ta det som god fisk" or "take it as good fish." With Hurtigruten, every moment is an opportunity to embrace the beauty and serenity of Norway.
Don't miss this chance to become a "happy salmon" yourself. Book a Hurtigruten cruise today and prepare for an authentic Norwegian adventure that combines natural wonders, cultural insights and the warm hospitality that Norway is famous for. The journey into the heart of "Norwegianess" awaits!
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