Cruise & Cruise Line

Crystal Cruises Launches New Contest for Travel Advisors

Image: A rendering of Crystal Grace (Photo Credit: Abercrombie & Ken)
Image: A rendering of Crystal Grace (Photo Credit: Abercrombie & Ken)
Sarah Kuta
by Sarah Kuta
Last updated: 10:50 AM ET, Tue February 17, 2026

Crystal Cruises is launching a new promotion for travel advisors.

The “Book & Sail” contest will give travel advisors in the U.S. and Canada the chance to win a spot on the inaugural voyage of Crystal Grace, the brand’s new ship slated to launch in 2028.

The contest is open to travel advisors enrolled in Crystal’s Trade Engagement Program. From now through March 31, advisors will earn points for every qualifying booking they make, with the top earner winning the grand prize.

Advisors will receive:

  • One point for every 2027-2028 booking
  • Two points for every 2026 booking
  • Three points for every 2026 Alaska, Mediterranean or Caribbean booking

“Travel advisors are at the heart of Crystal’s success, and Book & Sail is our way of recognizing and rewarding their commitment to the brand,” says Matias Lira, Crystal’s senior vice president of trade sales for the Americas. “There’s no better incentive than the opportunity to be among the very first guests to experience Crystal Grace when she debuts in 2028—a ship that will represent the future of ultra-luxury cruising.”


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