by Sarah Kuta
Last updated: 11:20 AM ET, Thu June 5, 2025
Holland America Line is launching a new brand campaign called “Refreshingly Free.”
The campaign celebrates the line’s Caribbean cruises without the crowds, oversized ships and amusement parks at sea. It also marks the launch of “Travel by Sea,” a new offer for up to 40 percent off cruises to the Caribbean, Mexico, Panama Canal and beyond.
“For more than 150 years, Holland America Line has elevated travel by sea, and now we’re excited to spotlight what makes our brand so different in the Caribbean—the elements on board and ashore that truly set us apart for guests who seek an alternative to amusement parks and overcrowded spaces,” says Kacy Cole, chief marketing officer for Holland America Line.
“We’re creating experiences too good to hurry through that reflect exactly what our guests want and what they’re happy to leave behind," Cole continued.
“Refreshingly Free” highlights Holland America Line’s perfectly sized ships that offer a relaxing experience. It also spotlights the brand’s Destination Dining and Global Fresh Fish Program, as well as its private island RelaxAway, Half Moon Cay.
The new “Travel by Sea” promotion runs now through July 31. It includes up to 40 percent off cruise-only fares, free prepaid crew appreciation, free fares for kids and 50 percent reduced deposits.
The promotion applies to select departures from fall 2025 through spring 2026. It’s combinable with Holland America Line’s “Have it All” premium fare, which includes shore excursions, a beverage package, specialty dining and a Wi-Fi package.
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