by Sarah Kuta
Last updated: 11:15 AM ET, Thu August 28, 2025
Hurtigruten is reporting its first financial results since officially separating from HX Expeditions.
After restructuring earlier this year, Hurtigruten is now a standalone company with a fleet of 10 ships sailing in Norway, as well as land-based tour operations in Svalbard.
The company is reporting strong sales momentum in North America this summer, with booked revenue up 15 percent year-over-year for the period between from June 1 and August 28. The growth includes a 72 percent increase in bookings for its new Signature premium experience.
“North America remains one of Hurtigruten’s most exciting growth markets, and we’re delighted to see such powerful momentum this season,” says Carly Biggart, head of Hurtigruten in the Americas. “Travelers are increasingly seeking destination immersion and meaningful exploration—and that’s exactly what we deliver 365 days a year.”
Globally, for the first half of 2025, Hurtigruten is reporting a 60 percent increase in EBITDA, up from €27 million to €43 million compared to the same period the previous year. Total revenue grew 14 percent to €250 million, with occupancy rates improving from 66 percent in the first half of 2024 to 70 percent during the same period in 2025.
“This growth is a testament to the successful establishment of the 'new' Hurtigruten, which now solely serves the Norwegian coast and Svalbard,” says Hedda Felin, chief executive officer of Hurtigruten. “Our commitment to providing the iconic experience of Norway has resonated with our guests, and we are excited about the future as we continue to see strong demand.”
Looking ahead, Hurtigruten expects continued growth in EBITDA and occupancy rates, reflecting strong demand and positive booking trends. As of August 26, Hurtigruten’s booked ticket sales for the full current year are up 11 percent year-over-year. Similarly, Hurtigruten’s booked ticket sales for 2026 are up by 12 percent compared to the year ahead bookings at the same time last year.
During the first half of 2025, the company also took steps to continue reducing its environmental footprint. MS Nordlys completed a significant upgrade to battery-hybrid propulsion, making it the fourth Hurtigruten ship to run on hybrid power. In addition, Hurtigruten reduced its Scope 1 emissions per guest by 9 percent, and significantly reduced SOx emissions by 45 percent.
“We would like to thank our guests for choosing Hurtigruten, our partners for their collaboration, and our dedicated employees for their commitment,” says Felin. “Together, we are setting new standards in the travel industry and creating unforgettable journeys through Norway's breathtaking landscapes in a time where more sustainable destinations become increasingly popular.”
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