HX Expeditions is ringing in a major milestone in 2026. The company is celebrating its 130th anniversary, and the pioneering expedition cruise line is pulling out all the stops to celebrate.
Since its founding in 1896, HX has built a reputation as the original expedition cruise line, blending science, sustainability and storytelling into journeys that take travelers to the world's most remote destinations.
Neko Harbour, Antarctica (Photo Credit: HX Expeditions)
This year, the company is honoring that legacy with a full calendar of celebratory moments, special onboard experiences and a suite of limited-time booking offers designed to make 2026 unforgettable for expedition travelers.
At the heart of the anniversary campaign is a suite upgrade deal that allows travelers to book a 2026 expedition and receive a suite at the price of a lower-category Arctic Superior cabin. Available for new bookings only, the offer gives travelers a taste of luxury without the luxury price tag—a compelling hook for those eyeing bucket-list destinations like Antarctica, the Arctic, Greenland, Alaska and the Galápagos.
Beyond the suite upgrade, HX has layered in a range of discounts and credits across its anniversary promotions. Travelers can receive up to 30% off select voyages depending on destination, with Galápagos sailings leading the savings, followed by Antarctica, Alaska and Norway at around 20% off and Greenland at roughly 15%. Onboard credits of approximately $200 per person sweeten the deal further, while returning guests can stack an additional 5 to 10% loyalty discount on top of existing offers.
Polar Bears in the Arctic
But HX is making clear this campaign is about more than price cuts. The company has designed a series of onboard experiences to reflect its expedition heritage, including dedicated historians and storytellers on select voyages, curated dining, science lectures on phenomena like the Northern Lights and photo competitions. Guests will also receive limited-edition anniversary keepsakes including a commemorative badge and reusable bottle—small but meaningful touches that reinforce the "you are part of history" spirit HX is cultivating throughout the year.
For travel advisors, the campaign presents a strong opportunity to position HX to clients who are drawn to premium, purpose-driven travel. The combination of meaningful savings and rich experiential programming makes HX's 130th anniversary more than a celebration—it is a strategic moment for the brand to remind the world why expedition cruising began with them.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
