Cruise & Cruise Line

HX Partners with Ocean Bottle to Reduce Plastic Pollution

Image: All guests sailing with HX will receive a free Ocean Bottle (Photo Credit: HX)
Image: All guests sailing with HX will receive a free Ocean Bottle (Photo Credit: HX)
Sarah Kuta
by Sarah Kuta
Last updated: 2:00 PM ET, Thu June 6, 2024

HX (formerly Hurtigruten Expeditions) has launched a new partnership with Ocean Bottle to help reduce plastic pollution.

The cruise land was the first to ban single-use plastics in 2018. Now, it’s going a step further by providing all guests with a free reusable water bottle at the start of each voyage as part of its new all-inclusive offerings. 

"Together, we recognize the urgent need to protect our oceans and combat the pervasive issue of plastic pollution in marine environments,” says Stefan Engl, vice president of hotel operations for HX.

“We're not only mitigating waste but also contributing to the preservation and cleaning up of our oceans, amplifying our impact," Engl continued.

Each reusable vessel not only keeps single-use plastic water bottles out of the landfill, but also funds the collection of 1,000 plastic bottles in weight.

So far, Ocean Bottle has gathered 31,227,377 pounds (14,164,500 kilograms) of plastic in collaboration with its partners in Indonesia, India and Ghana. Volunteers can exchange their collected plastic for money through the organization.


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