Cruise & Cruise Line

Virgin Voyages Encourages Travelers to Break Up With Old Loyalty Programs

Image: Guests sailing onboard Brilliant Lady will enjoy some expanded public spaces in anticipation of the ship’s upcoming voyages to Alaska. (Photo Credit: Virgin Voyages)
Image: Guests sailing onboard Brilliant Lady will enjoy some expanded public spaces in anticipation of the ship’s upcoming voyages to Alaska. (Photo Credit: Virgin Voyages)
Sarah Kuta
by Sarah Kuta
Last updated: 11:20 AM ET, Tue February 3, 2026

Virgin Voyages is launching a breakup hotline, just in time for Valentine’s Day.

The old-school voicemail hotline voiced by Chris Burns is designed to help callers leave a message breaking up with anything that’s been wasting their time—including loyalty programs with blackout dates, fine print and extra fees. 

The hotline (754-237-7812) is available now through February 28 as Virgin Voyages continues to promote its new Enhanced Status Match.

Under the program, travelers can bring their existing loyalty status from more than 35 cruise lines, hotels or airlines to Virgin Voyages.

With permission, some messages may find a second life on Virgin Voyages' social channels as part of the brand's "Get Into a Better Situation(ship)" Valentine's campaign

"At its core, this is about realizing you don't have to settle—not in love, not in travel, and certainly not in how you're treated," says Billy Bohan Chinique, vice president of marketing and digital innovation for Virgin Voyages. "The Breakup Line is a release valve. A safe space. And a reminder that there is a better situation(ship)." 


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Sell More Great Lakes Cruises with Victory Cruise LinesWednesday, September 9, 2026
2:00pm Eastern
Join Cris Desouza, VP of Sales, and Barbara Davis, Director of Sales, for an inside look at what’s new...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Sell More Great Lakes Cruises with Victory Cruise LinesWednesday, September 9, 2026
2:00pm Eastern
Join Cris Desouza, VP of Sales, and Barbara Davis, Director of Sales, for an inside look at what’s new...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...