Cruise & Cruise Line

Norwegian Cruise Line Raises Price of Beverage Package

Image: PHOTO: Glasses of wine. (photo via Flickr/Andria)
Image: PHOTO: Glasses of wine. (photo via Flickr/Andria)
Patrick Clarke
by Patrick Clarke
Last updated: 5:00 PM ET, Wed October 4, 2017

Norwegian Cruise Line has bumped up the price of its Ultimate Beverage Package (UBP).

The $10 daily increase is the first in 18 months and went into effect September 29 according to Cruise Critic.

The new cost for the UBP is $89 per person, per day, or $105 per person, per day when factoring in the 18 percent gratuity and beverage service charge added at checkout.

According to Cruise Critic, any passengers who purchased the package prior to September 29 will receive the original price of $79 per person, per day.

The UBP includes unlimited soft drinks, bottled and draft beers, spirits, cocktails and wines by the glass up to and including $15. Guests who purchase the UBP also receive a 20 percent discount on bottles of wine.

Prices for Norwegian's Corks and Caps Wine and Beer Package and Soda Packages haven't changed.

Norwegian last raised the cost of its UBP in March 2016. On that occasion, the cruise line also increased the price of its Corks and Caps and Specialty Dining Packages.

In a statement, Norwegian noted that "pricing may change from time to time due to costs increases and other factors."

[READMORE]READ MORE: Cruise Line Drink Packages: Which One Is Right For You?[/READMORE]

While the most recent change is unlikely to appease cruise passengers, Norwegian isn't alone in reconfiguring its beverage offerings.

As Cruise Critic points out, Princess Cruises revamped its All-Inclusive Beverage Package into the Premier Beverage Package last month, tacking on an additional $7.99 per person, per day while also increasing the price limit per drink and expanding its bottled wine discount.


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Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

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