Cruise & Cruise Line

Royal Caribbean Group Launches New Social Media Content Platform for Travel Advisors

Image: Royal Caribbean's new Oasis Class ship, Wonder of the Seas. (photo courtesy of Royal Caribbean International)
Image: Royal Caribbean's new Oasis Class ship, Wonder of the Seas. (photo courtesy of Royal Caribbean International)
Sarah Kuta
by Sarah Kuta
Last updated: 11:25 AM ET, Wed May 8, 2024

Royal Caribbean Group is launching a new social media content platform for travel advisors.

Called Rallio, the free tool aims to help travel advisors boost their social media presence by offering ready-to-use content developed by Royal Caribbean’s trade marketing team. 

Travel advisors can customize the posts and share them across all major social media platforms. Rallio can also schedule posts ahead of time.

Find the tool on CruisingPower.com under Sales & Marketing > Social Media. Travel advisors who register for Rallio throughout May will have a chance to win up to $500 for their co-op marketing spend.

“We remain committed to investing in our travel partner’s business success by providing the right combination of automated features and tools that help our travel partners deliver a more personalized, memorable and impactful client experience,” says Vicki Freed, senior vice president of sales and trade support & services. “With Rallio, travel partners will have the full support of Royal Caribbean’s in-house marketing team to help take their social media presence, across all social platforms, and business to a whole new level. We’re excited to be on this journey with them.”


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