by Sarah Kuta
Last updated: 8:35 PM ET, Mon February 9, 2026
Scenic Group is launching a new loyalty program.
The new Scenic & Emerald Rewards initiative, revealed last month, combines the existing Scenic Club and EmeraldEXPLORER program into one platform that recognizes and rewards travel across all the Scenic and Emerald Cruises journeys.
Moving forward, guests have one streamlined account that’s free to join. The company is introducing a streamlined four‑tier structure with Gold, Diamond, Emerald and Chairman’s Club tiers, as well as a new MyRewards feature. Guests can earn 1 percent of their eligible new booking value as an actual monetary amount, which provides a tangible way for guests to save on their next journey.
All existing members have been automatically transitioned into the new program. Members in tiers that were merged have been moved to the new equivalent or higher tier, with status points adjusted upwards.
Members can also look forward to pre‑release itineraries, exclusive event invitations, private transfers or airport hotel stays on eligible journeys, free accommodation on longer trips, priority on board services and more.
“The launch of the new integrated Scenic & Emerald Rewards global program marks a significant evolution in the recognition and benefits for our valued guests,” says Glen Moroney, founder and chairman of Scenic Group. “Few travel companies can offer the unrivalled opportunity for their members to earn and receive status points, for travel across luxury ocean, river and escorted land journeys, spanning all seven continents and more than 100 countries.”
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