British expedition cruise pioneer Swan
Hellenic has announced a partnership with content optimization platform
Approach Guides to launch an innovative, industry-leading marketing solution to
help travel advisors make fast and confident sales.
“Swan Hellenic leads in culture-rich
expedition cruising and now we have a solution that powerfully assists our
valued travel advisor partners to tell our compelling story,” said Joe Maloney,
Swan Hellenic Vice President of Sales, North America. “Time-strapped advisors
can now market and sell our world-class itineraries in seconds, delighting
guests with inspiring personalization to earn more with less effort.”
The new solution features co-brandable marketing pages,
known as ‘content experiences’ which showcase Swan Hellenic’s itineraries,
onboard experiences, destinations, ships and latest promotions.
Leveraging AI to create engaging personalization, travel
advisors can deliver content experiences through QR codes at all client
marketing touchpoints—website, email, social media and even in-person events.
To boost impact and conversion, these content experiences employ built-in calls
to action that drive leads directly to travel advisors.
Technology from Approach Guides, the leading content optimization platform for
travel brands, is powering the solution. “Swan Hellenic assigns paramount
importance to the travel advisor community and is demonstrating it with this
partnership,” said Approach Guides co-founder & CMO Jennifer Raezer. “Advisors
can now quickly share beautiful, personalized marketing content with clients in
the moment they are learning about Swan Hellenic’s incredible expeditions, then
sit back and collect the leads.”
Swan Hellenic CEO Andrea Zito said in a statement, “We are
delighted with this partnership, which is providing groundbreaking support to
our partners and travel advisors. I look forward to meeting them at Virtuoso
Travel Week in Las Vegas from August 11-18, 2024. It will be the first time
that Swan Hellenic is present at this world-leading luxury travel conference
organized by Virtuoso, of which we are now a proud partner.”
Travel partners can get started by co-branding their first
content experience here.
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