As a leading cruise line in Norway, Hurtigruten has long provided travelers with authentic, immersive experiences exploring the breathtaking fjords, islands, and coastal communities that line the country's western shores. But for frequent Hurtigruten guests, the company offers even more through its exclusive 1893 Ambassador loyalty program.
Launched in 2022, the 1893 Ambassador program is named after the year Hurtigruten was founded, celebrating the company's storied history and pioneering spirit. The program is open to all travel enthusiasts, whether they've sailed with Hurtigruten before or not, and joining is completely free of charge.
Members of the 1893 Ambassador program enjoy a variety of valuable benefits and discounts, starting with entry-level "Level 1" status. These perks include a 10% discount at the Helly Hansen online shop, savings on Bracenet, CEWE, and Waterhaul products, free onboard Wi-Fi, and a welcome gift in the cabin upon arrival. Members also receive a 5% discount on Hurtigruten and HX excursions, as well as special offers on Wanderlust magazine subscriptions and Strawberry Hotels in the Nordic and Baltic regions.
Seeing the Northern Lights in Norway on Hurtigruten. (Photo Credit: Hurtigruten Media)
For travelers who have sailed with Hurtigruten for 3 or more consecutive nights, the program automatically upgrades them to "Level 2" status, unlocking an even more impressive array of benefits. These include a 5% discount on all Hurtigruten and HX voyages, an additional 5% off Hurtigruten Svalbard hotels and activities, a 20% discount at Helly Hansen, and savings of up to 20% on Bracenet, CEWE, and Waterhaul products. Level 2 members also receive 50% off admission to select attractions and a 20% discount on souvenirs.
Beyond these generous discounts, the 1893 Ambassador program provides Hurtigruten loyalists with a sense of exclusive access and "insider" status. Members receive priority consideration for limited-availability sailings, as well as opportunities to participate in special events and behind-the-scenes experiences. The program also connects members with a community of fellow passionate travelers, fostering a shared spirit of exploration and adventure.
For those who have fallen in love with Hurtigruten's unique Norwegian coastal cruises, the 1893 Ambassador program is a fantastic way to maximize the value of future voyages while also enjoying special perks and privileges. And for those new to Hurtigruten, joining the program is a simple way to start unlocking exclusive benefits from the moment they book their first sailing.
Whether you're a seasoned Hurtigruten guest or a first-time traveler eager to discover the magic of Norway's fjords, the 1893 Ambassador program offers an array of enticing reasons to set sail with this pioneering cruise line. So why not start planning your next Norwegian adventure today - and enjoy the added benefits of being an exclusive 1893 Ambassador member?
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