Global Entry interview. (Photo Credit: Brand USA)
Brand USA and U.S. Customs and Border Protection (CBP) are teaming up to promote travel from Japan and South Korea to the United States.
The United States' destination marketing organization, Brand USA, has partnered with CBP to bring the latter's Global Entry trusted traveler program to the key Asian markets to improve the travel experience and drive tourism to the U.S.
A recent sales mission saw nearly 800 Global Entry mobile enrollment interviews enabling travelers to complete their membership. Global Entry allows pre-approved, low-risk travelers expedited clearance upon arrival in the U.S., dramatically reducing processing times at U.S. airports for a smoother experience.
According to data from the National Travel and Tourism Office, more than 800,000 Japanese travelers have visited the U.S. as of June 2024, marking a 47 percent increase over 2023.
"This collaboration showcases the strong commitment of both the public and private sectors to elevating the travel experience for international visitors. Through our efforts in Japan and South Korea, we are extending a warm invitation to visit, finding innovative ways to communicate U.S. travel policies, and keeping the USA top of mind for international travelers," Aaron Wodin-Schwartz, chief corporate affairs officer at Brand USA, said in a statement.
"As the United States and Japan promote travel, tourism, and cultural exchanges during the U.S.-Japan Tourism year, this is a celebratory milestone in making the travel experience easier and safer for visitors to the United States, and also reflects the positive impact public-private sector collaboration across borders in this sector can have in communities and economies in both of our countries," added Deputy Assistant Secretary for Travel and Tourism Alex Lasry.
CBP's Acting Executive Assistant Commissioner, Office of Field Operations, Diane J. Sabatino said the agency "will continue to test new technologies and processes to ensure our trusted travelers have a premium entry experience into the United States."
Brand USA and its federal partners continue to discuss additional opportunities to bring the Global Entry program to additional markets in the future.
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