Last updated: 11:40 AM ET, Thu September 19, 2024
WHY IT RATES: The Dominican Republic Ministry of Tourism launched a new luxury-focused marketing campaign, spotlighting destinations and future investments at an event in Miami, featuring key executives and performances by Juan Luis Guerra. —Janeen Christoff, TravelPulse Managing Editor
The Ministry of Tourism of the Dominican Republic unveiled its new marketing campaign promoting the destination’s luxury destinations during an exclusive gala at Vizcaya Museum & Gardens in Miami, Florida.
Hosted by Minister David Collado, the event brought together dozens of North American, European and Latin American investors, top executives from airlines, luxury hotel chains and investment funds, as well as socialites and entertainers. During the event, the Minister presented the Dominican Republic as the Caribbean’s new idyllic destination for luxury tourism and unveiled new conceptual identities promoting Dominican Republic’s luxury destinations, including Miches, Samaná, Costa del Ámbar, among others.
“The Dominican Republic is experiencing a moment of solid economic growth, and we are ready to welcome investors looking for a vibrant destination with exceptional opportunities. This is the best time to invest in our country and take advantage of the dynamism of our tourism industry,” said Collado.
The Four Seasons is one of the latest luxury brands announcing it is entering the Dominican Republic market. In 2026 the Four Seasons Resort and Residences Dominican Republic at Tropicalia is slated to open, nestled on a 60-acre beachfront situated along Playa Esmeralda.
During a speech at the gala, Alejandro Reynal, president and CEO of Four Seasons, underscored the importance of the brand’s strategic investment in the Caribbean country, stating: “The Dominican Republic has all the elements to make it a luxury destination and for a brand like Four Seasons.”
Dominican and multiple Grammy-award winning singer, songwriter Juan Luis Guerra closed out the event with an unforgettable and exclusive performance for the gala’s attendees.
The event was sponsored by Banco Popular, Banco BHD, Banreservas and Grupo Puntacana. Attendees also included CEOs, presidents and decision makers from important companies such as: Marriott International, Hilton, Grupo Posadas, Four Seasons, Intercontinental Hotel Group, Six Senses, The St. Regis Cap Cana, Casa de Campo, AMANERA, Grupo Punta Cana, Riverside Luxury Cruises, Virgin Voyages, Blue Diamond Resorts, Lopesan, Rosewood Hotels, Central Romana, Viva Wyndham, VH Hotels, Codelpa Hotels, Coral Gulf Assets, Coral Hospitality, Grupo Piñero, Punta Bergantin, Hodelpa, Grupo Martinon, Grupo Fuerte, United Airlines, American Airlines, Breeze Airways, JetBlue, Fly Select, Aeroméxico, Arajet, Sky High, Air Transat, Air Canada, Bain Capital, Key International, NUBA, Viajes El Corte Inglés, Aeroméxico, Vacation Store, Transat Tours, Voyage en Direct, Voyage Gendron, Internova Travel Group, Destination Weddings, Virtuoso, Signature, ALG Vacations, Expedia, Ensemble Travel Group, Hopper, Wonderluxe Destinations, Outside Agents, Travel Savers, NEST, Affluent Traveler, Northstar Travel Group, Travel Planners International, Cruise Planners, Travelwise, Bonvido, Forbes, Travel + Leisure, TIME Magazine, CNN, etc.
This launch represents a crucial step in the Dominican Republic's strategy to consolidate its position as a luxury destination in the Caribbean, attracting high-end clientele and strengthening its position in the competitive international tourism market.
SOURCE: Dominican Republic Ministry of Tourism press release.
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