by Lacey Pfalz
Last updated: 10:40 AM ET, Wed July 24, 2024
Hotels in Hawai’i are reporting lower occupancy this June and during the first half of the year, but still lead the nation in hotel revenue, according to new data from STR, Inc. and published by the Hawai’i Tourism Authority, which has been campaigning to bring more travelers back to Hawai'i since May.
The report surveyed 172 properties in Hawai’i, representing 86.8 percent of all lodging properties with 20 rooms or more in the state.
Yearly Comparison
When compared to June 2024, the state’s hotels saw a slightly lower occupancy rate, average daily rate (ADR) and revenue per available room (RevPAR). RevPAR, a key hotel metric, was $281, about 5 percent lower than the year previous. ADR was 3.7 percent lower, and occupancy was 75.5 percent, which is only 1.2 percent lower than in 2023.
Yet RevPAR for June was 19.5 percent higher than in 2019, though its occupancy was 8.4 percent lower, due largely in part to higher room rates connected to inflation.
Statewide hotel room revenue totaled $470.8 million, which is about 5 percent lower than last year, yet still 23 percent higher than 2019.
Mid-Year Results
The first half of the year saw RevPAR and ADR fall from last year, but still remain higher than the 2019 pre-pandemic numbers.
RevPAR was $276 for the first six months of the year, which was 2.3 percent lower than in 2023 and 22.7 percent higher than in 2019. ADR was $370, which was 2.5 percent lower than last year, yet still 32 percent higher than in 2019. Occupancy actually grew 0.1 percent from the first half of 2023, yet was 5.7 percent lower than it had been during the first half of 2019.
Total statewide hotel revenues were $2.8 billion, which was 2.3 percent lower than last year, yet 26.2 percent higher than in 2019.
Comparing Markets in the U.S. & The Globe
Despite some of the falling results, Hawai’i earned the highest RevPAR and ADR during the first half of the year, followed by New York City and Miami in both categories, though New York, Las Vegas and Miami won out over Hawai’i in occupancy rate.
Internationally, O’ahu (80.1 percent) led in occupancy for “sun and sand” destinations, followed by Aruba (76.9 percent) and Puerto Rico (76.9 percent). Other destinations throughout Hawai’i ranked third, fifth, sixth and ninth for global RevPAR, and sixth, seventh and tenth for global ADR.
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