As one of Mexico's top tourist destinations, Cancun is coveted for its exquisite beauty, Mayan culture, stunning beaches, gorgeous turquoise waters and vibrant culture. This summer, Quintana Roo State Government elevated the visibility of Puerto Morelos, one of Cancun's "Treasures of the Caribbean" that also encompasses the islands of Holbox, Contoy and Isla Mujeres.
The Cancun Convention & Visitors Bureau (CVB) has revealed a new Puerto Morelos colorful destination sign that reflects the energy of a similar icon for Cancun. Perched on the city's boardwalk, the sign is expected to benefit the destination's 5,500 accommodations in some 15 resorts and small hotels, plus a bevy of vacation rentals and hostels.
The CVB estimates that the beacon should generate some 150,000 social media impressions during its first year alone - exposure that will no doubt be sparked by a plethora of selfies taken with the stunning Caribbean-toned color palette painting the backdrop.
"We are proud to continue expanding Puerto Morelos' already robust tourism offerings," says Jesus Almaguer, CEO of the Cancun CVB. "The constant evolution and innovation of tourism attractions will help Puerto Morelos solidify its international presence as one of the most popular tourism destinations in Mexico. We are certain this new attraction will provide visitors with an additional incentive to keep coming back to Cancun and explore its surroundings."
Some 20 miles from Cancun, the bohemian fishing village seduces with a laid-back charm, spinning 180 degrees from Cancun's glitz and glamour.
Among Puerto Morelos' prime attractions is Selvatica, an ecopark flaunting more than 330 acres of jungle adventures. Thrill seekers select from a menu of activities that include zipline and high rope courses, snorkeling, driving Army trucks to natural caverns, mountain biking to open "cenotes" (sinkholes) and horseback riding into the ocean.
Puerto Morelos is far from short tourism tallies, as the CVB has reported an average hotel occupancy rate of 95 percent during the 2016 summer season. That figure represents a two percent increase from original projections.
The Soy Cerveza Beer Festival chalked up 7,000 visitors in July, while the Aug. 6 Travesía Sol Arcadia added to that tally as it featured performances by top Latin American artists including The Wookies and Los Amigos Invisibles.
Also anticipated to provide additional fuel are art and music events slated for the remainder of 2016. Highlights include:
Aug. 26-28 - The Cranberries Irish rock band at Moon Palace Golf & Spa Resort
Oct. 22-29 - 2nd Annual of the Puerto Morelos International Street Art Festival
Nov. 18-19 - Gloria Gaynor and Kool & The Gang at Moon Palace Golf & Spa Resort
Dec. 9-13 - Strings & Sol bluegrass-centric concert vacation at Now Sapphire Riviera Cancun
Dec. 14-18 - Closer to the Sun at Now Sapphire Riviera Cancun
Dec. 22-Jan. 3, 2017 - Cirque Éloize ID at Moon Palace Golf & Spa Resort
According to the CVB, these special events plus hotels openings and new attractions should keep the Treasures of the Caribbean on a positive growth path to exceed its record-breaking visitor count of five million in 2015.
For more information, visit the Cancun Convention & Visitors Bureau website at Cancun.Travel, "Like" the destination at Facebook.com/cancuncvb, and follow on Twitter at @CancunCVB and Pinterest at @VisitCancun. And be sure to share images - especially those of the new welcoming signage at Puerto Morelos - on Instagram at @VisitCancun.
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