Cancun, Los Cabos and Puerto Vallarta are the three Mexican destinations that American travellers choose to spend their holidays.
In the past, Tianguis Turístico, where Mexico shows the international tourism industry its potential to attract travelers, more than 1,700 buyers gathered, of which 69 percent came from the United States and Canada, strengthening relations between the three northern countries of the continent.
At Tianguis Turístico 2025, which gained Guinness recognition for the largest attendance at a tourist fair in Mexico, more than 71,000 business appointments were achieved, of which 50 percent concluded in sales.
Josefina Rodríguez Zamora, Minister of Tourism of Mexico, said that this fair had the attendance of more than 8,000 people from 46 countries who completed business with about 4,000 exhibitors, in addition to 187 companies and 1,773 buyers.
Tianguis Turístico 2025 achieved a record attendance. (Photo Credit: Valentín Fuentes)
“It is the best digitally valued Tianguis in history with a reach of more than 64 million unique accounts," said the Minister.
According to the results of the 2025 Tianguis Turístico, the most sought-after tourism segments for buyers, among others, are:
- Beaches 36 percent
- Cruises 36 percent
- Cultural 33 percent
- Nature 23 percent
- Adventure 22 percent
Mexico Is a Leader in Medical Tourism
Tianguis Turístico 2025 made it clear that medical tourism is one of Mexico's great growth niches, thanks to visitors from the United States and Canada.
There's an impressive growth registered in recent years due to the development of a series of medical complexes, mainly in the border area and the country's interior, which offer all kinds of treatments, from facial and capillary rejuvenation to major surgeries and different types of cancer. Global Intelligence Health estimates that about 40 to 60 percent of tourists requiring medical services are Americans.
Tijuana has leveraged its proximity to the United States by establishing world-class services such as Cyntar Tijuana Hospital, an advanced metabolic medicine center focused on accelerated recovery with state-of-the-art infrastructure, and internationally recognised medical talent. It is certified by the Joint Commission International (JCI) and recognised for its high standards of care.
Tijuana has leveraged its proximity to the US by establishing world-class services, such as Cyntar Tijuana Hospital. (Photo Credit: Valentín Fuentes)
Another successful project—also located five minutes from the border—is Life & Wellness Medical Group, a set of clinics established in NewCity Medical Plaza, Tijuana, the most important medical hub in Latin America. The clinics offer specialities like hair grafting and stem cell therapies to combat autoimmune diseases, in addition to an assisted reproduction clinic and a precision dental clinic.
On the other hand, for those looking to rest and relax, Ensenada, very close to Tijuana, is the richest wine route in the country. It is equivalent to two-thirds of Napa Valley, with weather conditions similar to those of the French Southwest.
Here, travelers find farms that offer the best wines of Mexico and signature cuisine in internationally recognised wineries such as Finca Altozano.
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