A
few weeks ago, Peru was the center of tourism on the continent with the
celebration of the Peru Travel Mart 2026, organized by the National Chamber of
Tourism (Canatur) and PromPerú, a government agency focused on promoting Trade
and Tourism. About 200 industry buyers from 26 countries gathered at the
Sheraton Lima Historic Center, resulting in over $18 million in business and
7,500 business meetings between Peruvian tour operators and international
buyers.
Maritza
Montero, Vice President of Canatur, told TravelPulse that this shared success
between Canatur and PromPerú is the result of a strong understanding between
the government and the private sector. "This event belongs to Peru,
because what we are selling here is our destination, which receives four
million visitors a year, and we hope that number will grow in the coming
years." She added that certain issues need improvement, such as
connectivity and regional infrastructure; however, she emphasized that these go
hand in hand with demand. "I believe these actions help put these
destinations on tourists' radar."
The
Peruvian destinations that drew the most attention were: Cusco, the gateway to
Machu Picchu, considered one of the New Seven Wonders of the World, as well as
Ayacucho, Cajamarca, Amazonas, Ica, Chachapoyas, Arequipa, La Libertad,
Huánuco, Nazca, the Amazon, and, of course, Lima, among others.
According
to Montero, after the pandemic, today's tourists increasingly seek experiences
related to nature, communities, and wellness. In deep Peru, we have communities
that make jewelry, textiles, and straw crafts. Wherever you go, on the coast,
highlands, or jungle, we see communities offering unique gastronomy, culture,
crafts, and dance. That's why we are very focused on sustainability, on helping
artisans and gastronomy."
Ricardo
Baraybar, Deputy Director of Inbound Tourism Promotion at Promperú, told
TravelPulse that U.S. tourism in Peru is growing sustainably, and although
visitors still prefer iconic places like Cusco and Machu Picchu, they are
beginning to explore other destinations. "They are going a lot to the
south of Lima, to the dunes, to the land of Pisco, and to Huacachina, the only
oasis in the Americas. Right next to it is Paracas Bay, where you can see sea
lions and penguins, as well as an archaeological center of the pre-Inca Paracas
culture, and where you can also see the image of a giant candelabra, similar to
the Nazca Lines."
He
highlighted that Promperú promotes visits to Áncash. "A 25-minute flight
from Lima takes you to the Callejón de Huaylas, a canyon in the middle of the
Andes Mountains, where we have snow-capped peaks all year round, turquoise
lagoons, you can go trekking on the Inca Trail, visit glaciers, and there is
luxury glamping available." These destinations are increasingly popular
among North American visitors. They are part of this South American country's
promotion strategy, which seeks to diversify the menu of tourism options for
different types of travelers —from backpackers to couples, families, and
seniors—all with products tailored to their tastes and needs.

Cusco, the ancient capital of the Inca Empire and a UNESCO World Heritage Site, is located in the majestic Andes mountain range at an altitude of over 11,000 feet above sea level. (Photo Credit: Northstar Travel Group/Valentin Fuentes)
How
to Get to Machu Picchu
Those
seeking to reach the iconic sacred city of Machu Picchu begin their adventure
in the mythical city of Cusco, the ancient capital of the Inca Empire and a
UNESCO World Heritage Site, located in the majestic Andes mountain range at an
altitude of over 11,000 feet above sea level.
In
its historic center, visitors find invaluable colonial buildings and the
incomparable Cathedral, which holds countless treasures of 16th-century Baroque
art. Additionally, this imposing city has important archaeological remains,
such as Sacsayhuamán, Qenco, Puca Pucará, Tambomachay, and Saqsaywaman, among
others, as well as the Sacred Valley, which is the starting point for exploring
indigenous communities and Inca artisan markets. Regarding accommodation, Cusco
offers world-class restaurants, such as Artisan, which offers gourmet cuisine,
as well as top-of-the-line hospitality at properties such as Palacio del Inka,
part of The Luxury Collection, and El Convento Cusco, both from the Marriott
family.
Peruvian
tourism authorities recommend that visitors stay hydrated with natural water or
infusions of coca leaves or muña (a blend of mint and anise) to reduce
altitude-related discomfort. It's important to note that Cusco's gastronomic
options are outstanding, especially for those seeking dishes made with native
products and signature recipes.
To reach Machu Picchu, travelers must go to the
Ollantaytambo train station and board the extraordinary Inca Rail.
On
this luxury passenger train, First Class passengers enjoy carriages designed
for 360-degree views, high-quality food and beverages, a carriage with live
music, and even on-board theatrical performances featuring legends of the Inca
past. After an hour and a half journey, the train arrives at the station in the
community of Aguas Calientes, where, before taking a bus service up to the
entrance of Machu Picchu, visitors can enjoy a snack at the Inkaterra Café,
located between the railway tracks and the Vilcanota River.
Finally,
the bus takes visitors up the mountain to the impressive Inca
sacred city of Machu Picchu, a jewel of humanity, built in the 15th century as
a religious sanctuary and meeting place for the privileged classes of this
majestic South American culture. The architecture of this impressive site is
considered one of the wonders of the world due to its perfect harmony with the
natural environment. In addition to the perfect design of its streets and
buildings, the city had an extraordinary irrigation system that used mountain
water to supply the population, with effective drainage and irrigation for
planting countless agricultural products.

Lima’s churches and monasteries boast an invaluable heritage of religious art dating back to the 16th century. (Photo Credit: Northstar Travel Group/Valentin Fuentes)
Lima,
a Majestic Capital
The
Peruvian capital brings together everything a tourist seeks: world-class
gastronomy and accommodation, as well as a history dating back to the pre-Inca
period, with archaeological remains in different parts of the city, plus a
majestic Historic Center that visitors explore on pedestrian streets to admire
various buildings, many of them built in the 16th century during the Spanish
colonial era.
Walking
through the streets of Lima's Historic Center is like traveling back in time,
admiring culturally rich architecture, including the Cathedral, the Santo
Domingo Church, the Municipal and Government Palaces, and the Archbishop's
Palace. These historic buildings are joined by Casa del Oidor, Bar Cordano,
Casa de la Literatura, Teatro Colón, and the Pedro de Osma and Bodega y Cuadra
museums. Two other unmissable museums, located outside the Historic Center, are
the Gold Museum and the Larco Museum; venues that house the most important
pre-Hispanic art collections in the country.
Worthy
of special mention is the Huaca Pucllana pre-Inca archaeological site, located
in the Miraflores District. Tourists visit the site, which features a
27-yard-high pyramid and a complex of patios and plazas built from perfectly
interlocking adobe bricks.
For
those who enjoy gastronomy, the Hotel Bolívar is a must-visit to enjoy a glass
of Pisco, a traditional Peruvian drink made from grape brandy. For visitors
seeking fun and good food, Estadio F.C. Restaurant is one of Lima's most iconic
spots, where soccer fans enjoy rooms dedicated to the great figures of this
sport, such as Lionel Messi, Cristiano Ronaldo, and Diego Maradona, among many
others. Their life-sized images accompany diners at their tables. The same
restaurant group offers craft beers and typical snacks at Rincón Cervecero, a
thematic place that recreates the German tradition of beer drinking.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore