by Mia Taylor
Last updated: 12:45 AM ET, Tue February 13, 2018
Mexico is setting its sights on India.
As one of the next big growth markets for inbound tourism, The Mexico Tourism Board hopes to attract more than 200,000 Indian travelers by 2022. If reached, the goal would be a substantial increase over current numbers.
In 2016, more than 64,000 Indian visitors, as identified by nationality, traveled to Mexico. When viewed by country of origin, however, the number of visitors from India to Mexico in 2016 was 22,431.
Outbound tourism from India is expected to grow to about 50 million, according to a press release from the Mexico Tourism Board, which is hoping to capture a four percent share of that market. The new tourism push focused on India was announced during a joint program held by the Embassy of Mexico in India and the Mexico Tourism Board.
"We are happy that over the years, we've seen a steady growth in Indian tourists and are confident that this trend will continue," Melba Pria, Ambassador of Mexico in India, said in a statement. "We are delighted to target outbound tourists from India by focusing on the vibrant, multi-faceted experiences that keep visitors coming back to Mexico and its hundreds of destinations, time and again."
Called "A World of its Own," the new campaign will showcase Mexico as a destination that awakens "the drive to explore, imagine, and feel." It will highlight the sheer scale and diversity of Mexico's tourism offerings.
"Travelers from all over the world have recognized Mexico as being one of the most welcoming and friendliest places to visit," Guillermo Eguiarte, Regional Director-Mexico Tourism Board, said in a statement. "Mexico's sustained, fast growth is a testament to the incredible quality and diversity in the tourism offering and the hard work for the entire industry, both internationally and domestically."
Mexico is the eighth most popular tourism destination, according to 2017 data released by the United Nations World Tourism Organization (UNWTO). The country received 35 million visitors last year and has been steadily increasing in the UNWTO rankings since 2013 when it was in 15th place.
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