Michigan Rated No. 1 in Social Media Tourism Promotion

Travel Michigan has earned the top-ranking among the 50 official U.S. tourism office websites in the use of social media. In a recent study, "How Social is Your State DMO," conducted by Gammet Interactive, Michigan took the top spot for the use of popular social media outlets including Facebook, Twitter, Flickr, YouTube and others. "We've extended our efforts to stay connected with travelers. Social media allows us to get the Pure Michigan message out to potential visitors on other platforms," said George Zimmermann, vice president of Travel Michigan, a business unit of the Michigan Economic Development Corporation. "It opens another line of communication with travelers." In addition to the most popular state tourism website, www.michigan.org , visitors now have other means to stay up-to-date on Michigan tourism deals, discounts and events. The newly launched blog, Pure Michigan Connect, features bloggers' experiences along the nation's longest fresh water coastline or at a small town celebration. Those interested can follow @PureMichigan on Twitter or join the Pure Michigan Fan Page on Facebook. In addition, visitors can now see photos from the Pure Michigan Photo Contest on Flickr and watch the Pure Michigan commercials on YouTube. For more information, visit www.michigan.org.

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