Summer's 10 Most Searched-For Destinations

Image: PHOTO: Orlando Skyline (Photo courtesy Thinkstock. (Thinkstock)
Image: PHOTO: Orlando Skyline (Photo courtesy Thinkstock. (Thinkstock)
Patrick Clarke
by Patrick Clarke
Last updated: 11:00 AM ET, Thu June 11, 2015

PHOTO: Orlando (pictured) and Kissimmee were far and away the most-searched cities in a recent survey by vacation exchange company RCI. (Courtesy of Thinkstock)

It's no secret that most travelers want to go somewhere warm and sunny for summer vacation.

Search data recently compiled by vacation exchange company RCI's nearly four million subscribing members reveals that between Memorial Day and Labor Day, travelers are most often interested in booking travel to beach destinations.

Here's a look at the top five most searched locations by destination, per RCI:

1. Playa del Carmen and Riviera Maya areas of Mexico

2. Florida's Southern Atlantic Coast

3. Tenerife, Spain

4. Cancun, Mexico

5. Myrtle Beach area of South Carolina.

Mexico's Playa del Carmen and Riviera Maya areas was the most searched destination at 9.1 percent, edging out Florida's Southern Atlantic Coast, which accounted for 7.7 percent of destination searches.

Tenerife, Spain was close behind at 7.2 percent, while Cancun and Myrtle Beach accounted for 5.5 and 5.4 percent of searches respectively.

And here's how the top five locations by specific city shook out, per RCI:

1. Orlando, Florida

2. Kissimmee, Florida

3. Malaga, Spain

4. Punta Cana, Dominican Republic

5. Williamsburg, Virginia

The Theme Park Capital of the World, Orlando, was the most searched city by RCI subscribing members at 14.8 percent. Kissimmee, Florida, accounted for 11.3 percent of all city searches, which you could almost add to the total around the greater Orlando area. Despite rounding out the top five most searched cities, Malaga (4.5 percent), Punta Cana (4.2 percent) and Williamsburg (3.8 percent) each trailed Orlando and Kissimmee by a considerable margin.

Keep in mind that the data comes from RCI members searching for arrival dates between May 25, 2015 and Sept. 7, 2015.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Patrick Clarke

Patrick Clarke

Senior Editor

A Maryland native and wanderer who has lived across the U.S. from North Carolina to SoCal, Patrick Clarke graduated from Towson University with a B.S. in journalism. He previously worked for Bleacher

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Why Cruise, When You Can CunardWednesday, June 24 2026
2:00pm Eastern
When cruise is the option, Cunard is the difference. This session explores what sets the Cunard...
Upcoming Webinar
July AAT Kings WebinarTuesday, July 7, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!
Upcoming Webinar
July Avanti Destinations WebinarTuesday, July 14, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!
Upcoming Webinar
Why Cruise, When You Can CunardWednesday, June 24 2026
2:00pm Eastern
When cruise is the option, Cunard is the difference. This session explores what sets the Cunard...
Upcoming Webinar
July AAT Kings WebinarTuesday, July 7, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!
Upcoming Webinar
July Avanti Destinations WebinarTuesday, July 14, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!