It’s a
little agreement between neighbors, and it
benefits tourism.
In a
significant milestone, the World Travel & Tourism Council (WTTC) and
the U.S.-Mexico Foundation (USMF) have announced the signing of a Memorandum of
Understanding (MOU) to enhance cooperation in North America's tourism sector.
The value of this collaborative agreement, aimed at mutual support and growth, is estimated at a staggering $3 trillion.
Julia Simpson, President & CEO
of WTTC, said: “We are thrilled to partner with the U.S.-Mexico Foundation to
drive growth and sustainability in North America's travel and tourism sector. This
MOU represents a significant step toward enhancing our cooperation and
achieving our shared goals.”
Enrique Perret, U.S.-Mexico Foundation Managing Director, added, “The economic relationship in North America has a profound impact on the lives of more than 500 million inhabitants in the three countries. Tourism and people connectivity are clear examples of what can be achieved. This agreement between our organizations will help bring out the region's potential as an economic and tourism powerhouse.”
The cooperation between WTTC and USMF is expected to yield numerous benefits for North America's travel and tourism sector, highlighting the huge benefits and opportunities across Canada, the U.S. and Mexico. By leveraging their combined expertise and resources, both organizations will be able to leverage their positions to influence policy decisions and strategic initiatives aimed at boosting the region’s tourism economy.
Additionally, the collaboration seeks to
advance public-private sector cooperation between the U.S. and Mexico and
promote innovation, entrepreneurship and investment opportunities related to travel
and tourism in the region.
The numbers don't lie. Employment
in the sector rebounded, with 27.06 million jobs in 2023 compared to 26.21
million jobs in 2019, the last full year before the pandemic.
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