The Dollywood Company will make a $500 million property investment over the next 10 years in its Dollywood properties, beginning with the 302-room HeartSong Lodge & Resort, which is scheduled to debut in 2023 adjacent to the DreamMore Resort and Spa.
"I'm always dreaming and coming up with new ideas and things I want our guests to experience," said Dolly Parton.
"We wanted to talk about this last year, but with everything going on, we knew we needed to pause because it just wasn't the right time to do it. Things are looking brighter and with the popularity of the Smokies soaring, there are more people than ever wanting to visit our area.
"Being able to announce the new HeartSong Lodge & Resort is just one more way we're going to be able to help families reconnect, explore and discover together."
The new five-story Dollywood resort, which is currently under construction, will feature a four-story atrium, exposed beams and accommodation options for multigenerational families and couples, including themed suites and loft rooms nestled into the dormers.
Many of the accommodations will also boast balconies.
The property will also be equipped with indoor and outdoor pools, an outdoor cove for family gatherings, a firepit, a screened-in porch and 26,000 square feet of meeting space.
"From the time we announced Dollywood's DreamMore Resort in 2015, we have seen the entire region emerge as one of the nation's leading family vacation destinations," said Eugene Naughton, president of The Dollywood Company, which has invested upward of $220 million in its properties since 2010. "We've been able to help Dolly achieve the dreams she had more than 35 years ago, and with this announcement today, we're going to be able to put wings on even more of her dreams."
Dollywood is located in Pigeon Forge, Tenn.
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