Northstar Travel Group Launches GTM Luxury

by Donald Wood
Last updated: 8:55 AM ET, Fri December 20, 2024

Northstar Travel Group launches Global Travel Marketplace Luxury, with the inaugural event taking place at the JW Marriott Desert Ridge in Phoenix/Scottsdale, AZ, from July 28–30, 2025. The event is an expansion of the successful Global Travel Marketplace brand, joining the flagship event, GTM, and GTM West.

Following the proven GTM format, GTM Luxury is a highly curated, intimate, and focused B-to-B event inclusive of structured one-on-one meetings, exclusive boardrooms, and networking opportunities. It is designed to facilitate direct connections between luxury buyers and sellers, providing ample time for relationship-building and deal-making.

“GTM Luxury will set a new standard for luxury travel events,” says Alicia Evanko-Lewis, Executive Vice President of Global Events, Northstar Travel Group. “By combining the proven formula of GTM with the unique needs of the luxury travel market, this event will enable suppliers and buyers to come together, build lasting relationships, and drive significant growth in the luxury travel space for all parties involved.”

Luxury travel agency owners and advisors applying for GTM Luxury must have an existing network of high-net-worth clients, at least two years of sales experience in the luxury travel sector, and proven luxury sales of at least $800 to $1,000 per person, per day. Suppliers attending GTM Luxury will include high-end hotels and resorts, private jet and yacht charter services, luxury tour operators and destination management companies (DMCs), tourism boards and destinations, exclusive travel experience and adventure providers, premium lifestyle and wellness brands, luxury cruise lines, and expedition providers.

“At Northstar, we saw the need for an event that would bring together the key players in the luxury sector, using a proven event format perfected over more than a dozen years at our GTM buyer-seller events.” says Mary Pat Sullivan, Executive Vice President of Marketing and Partnerships. “The launch of GTM Luxury is a direct response to the increasing rise of the travel advisor in today's consumer travel marketplace. We want to be sure we are always at the forefront of championing travel and supporting the most crucial industry connections and relationships.”

Applications for advisors will open in early 2025. For more information on participating in GTM Luxury as a supplier attendee, contact Emmy Smotrys, [email protected]. GTM West will take place in Palm Springs, CA from June 17-19, 2025, and GTM will take place in Fort Lauderdale, FL from July 10-12, 2025.

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