How do travelers in Asia and the Pacific regions travel in comparison to their U.S. counterparts?
Well, one thing is for sure: Many have a lot more time off than the average American. However, they use their vacation time in much the same way.
New Expedia Media Solutions research showcased Asia Pacific travel trends and the habits and behaviors of multigenerational travelers in the region's largest travel markets-China, Japan and Australia.
The study looked at each generation and how they travel and found that of all of the generations, Australian Generation Z and Chinese Millennials travel the most-35 days per year.
The study also found that younger travelers in Japan only travel 12 days per year.
Millennials and Gen-Z travelers in Australia take more international trips than their older counterparts, which is different than in Japan and China, where older generations are more likely to leave the country on vacation. In China and Japan, younger travelers are more likely to travel closer to home.
"The study revealed unique nuances among Asia-Pacific countries and generations, but we found that regardless of the country, millennial travel attitudes, preferences and priorities challenge the status quo," said Lisa Lindberg, vice president of product management, Expedia Media Solutions.
"Millennials across Australia, China and Japan are looking for unique experiences and activities, delicious food, shopping and a bit of luxury on their vacations, and overall, they are the most receptive to advertising influence, which is great news for travel marketers," added Lindberg.
Of all the different types of travel, relaxing getaways were far and away most popular with Chinese travelers.
Australians were more focused on visiting family, and Japanese travelers were the most into sightseeing.
Chinese travelers were also very into combining business with leisure trips and taking family vacations.
Japanese travelers love sightseeing but are also the biggest fans of the staycation.
In addition to visiting family, Australian travelers want to sightsee, take family vacations and relax.
When it comes to budgeting for a trip, people in all three countries were concerned about spending.
Japanese travelers tend to spend the largest portion of their budget on hotels. Thirty-four percent of their travel dollars are spent on accommodations.
Australians spend the most on flights but also spend a good portion of their budget on hotels. Twenty-five percent of their travel dollars go to flights and 23 percent is spent on accommodation.
All three groups spend about the same amount of their budget on food-between 16 and 17 percent.
Chinese travelers spend the most money shopping on vacation-almost as much as they spend on food: 16 percent.
They also spend the most money on visiting attractions and tours, approximately 15 percent.
Japanese travelers spend about 11 percent of their travel budget on shopping and Australians spend just 9 percent.
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