US Consumers Confident, Ready to Spend on Travel

Image: PHOTO: Consumer confidence is rising. (photo courtesy of Thinkstock)
Image: PHOTO: Consumer confidence is rising. (photo courtesy of Thinkstock)
Janeen Christoff
by Janeen Christoff
Last updated: 4:15 PM ET, Wed November 1, 2017

Consumer confidence is at an all-time high and Americans are looking to spend-and they are spending on travel.

That is according to research from the Conference Board.

"Consumer confidence increased to its highest level in almost 17 years (Dec. 2000, 128.6) in October after remaining relatively flat in September," said Lynn Franco, director of economic indicators at The Conference Board.

"Consumers' assessment of current conditions improved, boosted by the job market which had not received such favorable ratings since the summer of 2001," Franco added.

"Consumers were also considerably more upbeat about the short-term outlook, with the prospect of improving business conditions as the primary driver. Confidence remains high among consumers, and their expectations suggest the economy will continue expanding at a solid pace for the remainder of the year."

While confidence is high, how consumers will spend is not as clear except for one thing: intentions to spend on travel have soared.

According to CNN, the percentage of Americans planning travel rose 11 points to 63.5 percent.

This is a huge jump from 2009, at the height of the Great Recession, when just one-third of consumers said that they were going to take a vacation.

The Consumer Confidence Survey's indication that people are looking to spend big on vacation mirrors a survey from earlier this year that showed Americans vacation spending on the rise.

Allianz Global Assistance Vacation Confidence Index, released in July, found that, for the first time, U.S. vacation spending topped $100 billion.

"Americans are feeling better about the economy and have loosened their purse strings for summer 2017," said Daniel Durazo, director of communications at Allianz Global Assistance USA.

"We're happy to see that, for the first time in the eight-year history of the Vacation Confidence Index, vacation spending will hit an impressive $100 billion. This new milestone is great news for the travel industry," added Durazo.

Further indications of consumers' willingness to spend big on travel are evidenced by another study showing that Thanksgiving air travel will once again shatter records.

"Airline passengers continue to benefit from the highly competitive air-service landscape this holiday season, as low fares and increased availability of seats continue to make air travel widely accessible," Airlines for America chief economist John Heimlich said in a statement.

The fact that more Americans are looking to spend on travel will be welcome news to businesses that are feeling the pinch from fewer international visitors coming into the U.S. as a less than welcoming message has been rolled out by the current administration.

There has been a decline of 1.4 percent in the number of international visitors coming into the U.S. since the end of January of this year.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Janeen Christoff

Janeen Christoff

Executive Editor - AGENTatHOME | TravelPulse Content Strategy

Editor Executive Editor - AGENTatHOME | TravelPulse Content Strategy true [email protected] 9088 14744 Janeen Christoff caught the travel bug while living in London, England. After two years on the road, she settled in Los Angeles and focused her writing on

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
Let's Sell Luxury TogetherMonday, September 14, 2026
2:00pm Eastern
Luxury travel continues to evolve, creating exciting new opportunities for advisors to elevate their...
Upcoming Webinar
Greenland Uncovered: Selling the Arctic's Best-Kept Secret with HXTuesday, September 15, 2026
2:00pm Eastern
Towering icebergs, colourful Inuit communities, the Midnight Sun, and a UNESCO-listed icefjord —...
Upcoming Webinar
The Next Generation Of Carnival FunWednesday, September 16, 2026
2:00pm Eastern
Get ready for an exciting webinar with Janet Wygert, Carnival’s Senior Vice President of Sales and...
Watch Now!
Let's Sell Luxury TogetherMonday, September 14, 2026
2:00pm Eastern
Luxury travel continues to evolve, creating exciting new opportunities for advisors to elevate their...
Upcoming Webinar
Greenland Uncovered: Selling the Arctic's Best-Kept Secret with HXTuesday, September 15, 2026
2:00pm Eastern
Towering icebergs, colourful Inuit communities, the Midnight Sun, and a UNESCO-listed icefjord —...
Upcoming Webinar
The Next Generation Of Carnival FunWednesday, September 16, 2026
2:00pm Eastern
Get ready for an exciting webinar with Janet Wygert, Carnival’s Senior Vice President of Sales and...