Cruise Planners Makes Changes to Executive Team

Image: Jeff Sherota, Cruise Planners (photo courtesy Cruise Planners)
Image: Jeff Sherota, Cruise Planners (photo courtesy Cruise Planners)
TravelPulse Staff
by TravelPulse Staff
Last updated: 8:00 PM ET, Tue February 21, 2023

Cruise Planners is excited to announce key changes, promotions within our organization to solidify an already formidable and talented executive team.

Formerly Chief Sales Officer Theresa Scalzitti, who is a 28-year veteran of the travel industry, is now the Chief Operations Officer. She celebrates seven years at Cruise Planners and was recently named the Godmother of Atlas Ocean Voyages' World Traveller. Scalzitti has contributed to the success of Cruise Planners through the development of new marketing programs, strong annual sales growth helping Cruise Planners achieve #18 on the Travel Weekly Power List and oversight of several new programs and tools. Scalzitti will continue to oversee the departments of Sales, Marketing, Business Development, Groups, CPV, Franchise Marketing, PR and Corporate Relations, Business Intelligence, Creative Programs, Special Programs and CARE team for Cruise Planners.

In addition, former SVP of Strategic Development Scott Koepf has also been promoted and will move into the role of Chief Strategy Officer. Koepf is a 38-year industry veteran, CLIA Hall of Fame recipient and has been a valued member of the executive team for 5 years. Koepf has contributed to the success of Cruise Planners through his oversight of their award-winning training programs, events team and franchise sales. Koepf will continue to oversee the departments of Franchise Sales, Training and Events. The C-Suite at Cruise Planners now consists of Michelle Fee - CEO & Founder, Brian Shultz - Chief Information Officer, Theresa Scalzitti - Chief Operating Officer and Scott Koepf - Chief Strategy Officer.

Cruise Planners also welcomed Jeffrey Sherota as Vice President, Operations. Sherota is a 27-year travel industry veteran and spent the past 15 years as a part of the Executive Team at Word Travel Holdings. This new role will be responsible for oversight of Cruise Planners CARE Team, Franchise Marketing and Special Programs. Sherota will report to Theresa Scalzitti, Chief Operations Officer.

"As the travel industry continues to bounce back with incredible fervor, we have been very strategic in hiring experienced industry veterans to ensure Cruise Planners continues to be an industry-leading innovator offering our network of advisors the best in training, technology, marketing and support," said Michelle Fee, CEO and Founder. "We have a powerhouse team both at the executive level and from every team member within Cruise Planners. We are looking forward to a great future of continued innovation and growth."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...
Upcoming Webinar
Discover Houston, A World in a CityMonday, June 22, 2026
2:00pm Eastern
Join Visit Houston for an inside look at one of the country’s most dynamic and diverse destinations....
Upcoming Webinar
Why Cruise, When You Can CunardWednesday, June 24 2026
2:00pm Eastern
When cruise is the option, Cunard is the difference. This session explores what sets the Cunard...
Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...
Upcoming Webinar
Discover Houston, A World in a CityMonday, June 22, 2026
2:00pm Eastern
Join Visit Houston for an inside look at one of the country’s most dynamic and diverse destinations....
Upcoming Webinar
Why Cruise, When You Can CunardWednesday, June 24 2026
2:00pm Eastern
When cruise is the option, Cunard is the difference. This session explores what sets the Cunard...