Cruise Planners debuted travel technology enhancements during its annual convention onboard the Wonder of the Seas to enable its franchise network to “streamline workflows, boost efficiency, and provide smarter ways for advisors to serve clients,” the company said.
Some of the enhancements include future AI projects, such as a reservation intelligence engine, AI search filters, and an AI confirmation import tool.
Trip Summary 3.0 has been revamped with features that include “drag-and-drop functionality, an expanded range of travel component options such as cruise tours, flights, and rail, and the ability to bundle multiple itineraries into proposals for side-by-side comparison,” Cruise Planners said.
Additionally, advisors “now have expanded client data visibility, powerful sorting and filtering, and new Favorites and Pinned client features to easily prioritize high-value relationships,’ the company said. “Designed from advisor input, these upgrades provide smarter and faster ways to engage with clients in CP Maxx.”
Cruise Planners is also working in conjunction with some of its airline partners to enable advisors to search flights “directly in CP Maxx with Google Flights integration, comparing ‘Best Flights’ and ‘Other Flight’ instantly keeping all air booking tools in one platform,” the company said.
A new central media management system enables advisors to upload, record, and manage all their images, videos, and documents in one location. “Media can then be seamlessly integrated and added into documents, marketing assets and more across all CP Maxx tools, simplifying content creation and marketing initiatives,” Cruise Planners.
It has also moved the CP Maxx infrastructure to a “cloud-based environment, improving speed, reliability, and scalability for the network,” the company said.
“Technology is central to our advisors’ success, enabling them to work more efficiently while dedicating more time to serving clients and expanding their business,” said Cruise Planners Founder and CEO Michelle Fee.
“We remain committed to leading in travel technology, investing in tools that save time, enhance client interactions, and drive business growth,” she added. “
“These innovations are just the start, and we’re thrilled about the future, including the rollout of even more AI-driven tools to help our advisors deliver exceptional travel experiences.”
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