by Lacey Pfalz
Last updated: 10:15 AM ET, Wed April 23, 2025
Host agency Fora Travel is launching its first-ever pop-up experience in New York City’s SoHo this May, giving travelers an opportunity to meet with a Fora Advisor and get expert recommendations.
The event is a month-long activation open to the public and will be located at 433 West Broadway. It’ll offer community events, coffee and one-on-one consultations with a Fora Advisor. It’ll be open Tuesdays through Sundays during May and will be open from 11:00 a.m. to 6:00 p.m. each day.
Different experiences include Plant Passenger on May 2 and 3, a living art experience by Keith Martine combining vintage cars and live plants; Matcha Morning with Montauk General Store on May 9-11, combining a matcha ritual with travel brainstorming; and Fora Fridays, offering DJs, treats, surprise experiences and more every Friday.
“This pop-up marks an exciting new chapter for Fora Travel,” said Henley Vazquez, Co-Founder and CEO of Fora Travel. “We’re building a travel agency for the future – one that’s powered by people, creativity, and connection. With this pop-up, we’re bringing the energy of our advisor community into the real world and inviting everyone passionate about travel to be part of it.”
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