WHY IT RATES: Currently, advisors affiliated with Internova’s myriad networks account for $463 million in annual sales to Jamaica. The new partnership is expected to significantly boost those numbers, giving agents access to a robust portfolio of educational opportunities to help them better sell the destination. — Claudette Covey, Executive Retail Editor
Internova Travel Group, one of the industry’s largest travel services companies representing more than 100,000 travel advisors worldwide, announced today that Jamaica Tourist Board has joined its network of preferred destination partners. The agreement will expand opportunities to promote Jamaica through advisor education, consumer marketing and industry engagement across Internova’s travel brands, including Travel Leaders Network and Global Travel Collection.
Jamaica is already a significant destination for Internova’s business. In 2025, affiliated travel advisors generated $463 million in travel revenue to Jamaica, sending 215,000 land-based travelers to the island. The new partnership builds on that momentum, strengthening the connections and resources needed to sustain long-term tourism growth.
“Our scale allows us to create opportunities that benefit both our travel advisors and the partners they work with,” said Stephen McGillivray, Chief Partner Marketing Officer, Internova Travel Group. “By bringing together the reach of our brands and the expertise of our advisors, we can help destinations like Jamaica connect with more travelers and grow their business.”
The agreement includes expanded Jamaica-focused advisor education, targeted consumer marketing campaigns and destination coverage in Internova publications, including OLTRE and Bucket List. Jamaica Tourist Board will also collaborate with Internova’s SELECT Hotels & Resorts program and Travel Leaders Network’s Romance Alliance to reach luxury and honeymoon and destination wedding specialists.
“Internova’s contribution to Jamaica’s tourism economy underscores the tremendous value of our travel advisor partners in driving visitor arrivals and economic growth,” said Hon. Edmund Bartlett, OJ, CD, MP, Jamaica’s Minister of Tourism. “This strengthened partnership will allow us to reach more travelers, deepen our engagement with luxury markets, and create greater opportunities for our tourism businesses and people. Together, we are building a stronger, more resilient and sustainable tourism sector for Jamaica.”
SOURCE: Internova press release.
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