Apple Leisure Group Cuts Ties with Playa

Image: PHOTO: Apple Leisure Group customers will not have access to Playa brands such as Panama Jack Resorts (Photo Courtesy of Panama Jack Resorts)
Image: PHOTO: Apple Leisure Group customers will not have access to Playa brands such as Panama Jack Resorts (Photo Courtesy of Panama Jack Resorts)
Michael Schottey
by Michael Schottey
Last updated: 6:00 PM ET, Fri August 3, 2018

Apple Leisure Group has announced it won't be keeping a relationship with Playa Hotels and Resorts following their acquisition of The Mark Travel Corporation earlier this year.

This means that the now-Apple/former TMTC brands such as Funjet Vacations, United Vacations and Southwest Airlines Vacations will no longer have access to any of the Playa Resorts brands. Existing ALG brands (Apple Vacations, Travel Impressions and Cheap Caribbean) will follow suit with various Playa properties that had done business with.

Playa's portfolio includes Hyatt Ziva, Hyatt Zilara, The Royal, Panama Jack Resorts, Jewel Resorts, Hilton Rose Hall, and Sanctuary Cap Cana.

Those Playa Resorts brands will also no longer be available for sale through VAX VacationAccess.

However, Playa and ALG are continuing to work to see that clients get the utmost in care and current reservations will not be impacted in any way.

In a letter to partners, Kevin Froemming EVP & Chief Marketing Officer of Playa, announced that they'll continue their mission of working with travel agents and preferred tour operators and promised new and innovative opportunities for travel agents are on the way.

Froemming also noted that Playa still has relationships with many top tour operators and vacation packagers, including: Flight Centre Travel Group, Delta Vacations, Classic Vacations, Pleasant Holidays, Vacation Express, American Airlines Vacations, JetBlue Vacations, Island Destinations and Sun Country Vacations.

Playa has recently done some major expansion of its own, acquiring a number of resorts to estable a dominant foothold in Jamaica. Apple Leisure Group, meanwhile, continues to grow not only at a fast pace, but at a quickening one as well.


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Michael Schottey

Michael Schottey

Editor true 9234 14744 Michael Schottey is ASTA's Vice President of Membership, Marketing & Communications. Schottey lives in Florida with his wife and two boys. 5255 Editor

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