Blue Diamond Resorts Announces Brand Expansion for Royalton Luxury Resorts

Image: Royalton CHIC Punta Cana. (photo via Blue Diamond Resorts)
Image: Royalton CHIC Punta Cana. (photo via Blue Diamond Resorts)
TravelPulse Staff
by TravelPulse Staff
Last updated: 11:12 AM ET, Thu June 25, 2020

WHY IT RATES: Blue Diamond Resorts will be rebranding four of its existing properties to fit under the Royalton Luxury Resorts umbrella. -Codie Liermann, Associate Editor


Blue Diamond Resorts announces its plans to expand Royalton Luxury Resorts by rebranding four of its existing properties. On November 1, 2020, the family-friendly resorts Grand Memories Punta Cana and Grand Memories Splash will merge into one resort and be rebranded as Royalton Splash Punta Cana Resort & Spa.

A favorite among adult vacationers, CHIC Punta Cana, will be rebranded to Royalton CHIC Punta Cana Resort & Spa, and Royalton Suites Cancun will be transformed into Royalton CHIC Suites Cancun Resort & Spa, a stylish adults-only oasis on the Cancun strip.

"The decision to bring these properties under the Royalton Luxury Resorts umbrella will allow for seamless integration of brand standards and operations across the portfolio," says Jordi Pelfort, President, Hotels and Resorts, Sunwing Travel Group, "This is an excellent opportunity to expand the award-winning Royalton Luxury Resorts brand to a variety of travelers."

Upon opening, Royalton Splash Punta Cana Resort & Spa will deliver Royalton's All-In Luxury concept with a wave of family-friendly features, such as one of the largest on-site water parks in the Caribbean, an arcade, VR gaming, escape room and more. Along with its upscale amenities, guests of Royalton Splash Punta Cana will have Stay-At-1, Play-At-2 access to neighboring Royalton Punta Cana Resort & Spa.

With their modern style and luxurious amenities, Royalton CHIC Suites Cancun Resort & Spa and Royalton CHIC Punta Cana Resort & Spa will offer guests aged 18+ Royalton's All-In Luxury features with a fresh twist, perfect for guests in search of an all-inclusive social-vacation experience.

Royalton CHIC Suites Cancun and Royalton CHIC Punta Cana's daily activities and exclusive events will bring an elevated experience to two of the Caribbean's most popular beachfront locales.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Sell More Great Lakes Cruises with Victory Cruise LinesWednesday, September 9, 2026
2:00pm Eastern
Join Cris Desouza, VP of Sales, and Barbara Davis, Director of Sales, for an inside look at what’s new...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Sell More Great Lakes Cruises with Victory Cruise LinesWednesday, September 9, 2026
2:00pm Eastern
Join Cris Desouza, VP of Sales, and Barbara Davis, Director of Sales, for an inside look at what’s new...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...