WHY IT RATES: The opening of this hotel logistics and wholesale distributor in Cuba represents a major step forward for the island and the local hotel industry. -Mia Taylor, TravelPulse Senior Writer.
The first hotel logistics and wholesale distributor in Cuba has begun operations in order to guarantee outstanding culinary quality and variety on the island.
This major boost for Cuban tourism is thanks to the collaboration between Cuban company AT Comercial and Iberostar Hotels & Resorts. LHC guarantees the provision of general logistic services, including the import, wholesale and distribution of hotel supplies and provisions, particularly foods that will guarantee and raise the standard of the country's gastronomic offerings.
Last December, LHC began distributing a wide range of quality products to its hotels on the island, including the Iberostar Grand Packard, Iberostar Bella Vista, and Iberostar Holguín - action that the Group intends to maintain and increase throughout the year.
This is Iberostar's response to two of the company's core values: providing a gastronomic offering that sets it apart from the rest, and demonstrating an ongoing commitment to service, positioning it as one of the leading hotel chains in terms of the quality and variety of its products, the result of a strategy based on changing product ranges and menus. This has enabled the Group to bring standards at its Cuban hotels in line with those of its other establishments around the world.
Furthermore, Iberostar's commitment to excellence includes a training program targeting local employees. Expert chefs with long-standing experience in other restaurants within the hotel chain and a team of trainers will travel to the Caribbean island to work side-by-side with top local chefs, sharing the technical and culinary know-how that are the hallmarks of food preparation and service in Iberostar's other hotels. This is a clear commitment to ensuring access to top quality gastronomy that will allow Iberostar to strengthen its position on the island.
Iberostar, Committed to the Sustainable Growth of Cuba's Tourist Industry
The company is committed to contributing to the sustainable growth of Cuba's tourism industry by providing added value to its hotel offerings, based on access to and the supply of top quality food, supplies, and provisions both for its own hotels and other companies in the sector.
All of this is possible thanks to the project set up in the Mariel Special Development Zone, with the objective of promoting sustainable economic development for Cuba by attracting foreign investment, innovation in technology, and the creation of industrial hubs. The launch of the first wholesale distributor in the country is part of the Cuban Government's general project to boost foreign investment in the food sector.
As part of its aim to constantly raise customer service standards, Iberostar has taken part in the setting up of the platform, situated 40 minutes south-west of Havana. The 3,000 square-meter facilities are equipped with state-of-the-art technologies and stock a range of over 500 products involving around 50 suppliers.
This project once again highlights the company's commitment to the community, as the setting up of LHC has also generated new jobs that promote and guarantee quality employment for the local population.
Fernando García, Iberostar Hotels & Resorts' General Resources Director, explained that "Iberostar's commitment to Cuba dates back 25 years, and so we are immensely proud to be involved in a project that will raise standards in the island's gastronomy sector and generate employment."
Iberostar Hotels & Resorts received authorization to set up this company in late 2016. Since then, it has been running trials that began to take shape during the second half of 2018, and the company is set to become fully operational as of 2019.
SOURCE: Iberorstar press release
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