Choice Hotels International is giving its loyal guests a head start on the incoming Black Friday and Cyber Monday deals so they can travel with less stress this hectic holiday season.
The Rockville, Maryland-based hotel company announced Tuesday that the Choice Privileges five-day "Members Only Madness" promotion will kick off November 13 and continue through November 17.
The promotion will alert Choice Hotels loyalty program members to new savings and bonus opportunities each day via convenient email alerts.
The exclusive deals will include discounts on hotel stays as well as ways to earn more reward points and gift cards ahead of the holiday season.
Non-members can still benefit by signing up in advance of the promotion.
"Our Choice Privileges members are incredibly important to us and we want to help them get ahead of holiday travel planning with the gift of some great deals," said Jamie Russo, vice president of loyalty programs and customer engagement for Choice Hotels, in a statement. "Searching for the best deal can be daunting and there's a lot of conflicting information out there."
Beyond the promotion, members can take advantage of instant rewards like bonus points, airline miles, fuel discounts and Uber ride credits under the Your Extras program when they check-in for a mid-week hotel stay.
New members can also earn a free night with just two separate stays between August 31 and November 11.
The recently enhanced Choice Privileges ranks among the industry's top loyalty programs thanks to its vast geographic coverage and ease of earning a free night categories.
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