Hampton
by Hilton, Hilton’s global brand with 3,000 properties worldwide, has
announced a new cutting-edge North American prototype and the unveiling of a
refreshed global brand identity.
“Hampton is more than a hotel brand; it’s the heartbeat of
our business,” said Chris Silcock, president, Global Brands and Commercial
Services, Hilton. “From its humble beginnings to becoming a global force,
Hampton has consistently maintained its position as a true industry leader,
rooted in a strong commitment to service and quality. As we navigate the
ever-changing hospitality landscape, Hampton has once again evolved to adapt to
the changing development landscape and evolving guests’ needs, Hilton’s
continued investment in Hampton further cements its enduring success as a
market leader and premium performing brand for both owners and guests.”
Shruti Gandhi Buckley, senior vice president and brand
leader, Hampton by Hilton, added, “With a legacy of leadership and performance
spanning four decades, Hampton by Hilton continues to stand as a beacon of
humanity, connecting people from around the globe and delivering a reliable and
friendly stay in each one of our hotels.”
In addition, Buckley said, “As we unveil our new North
American prototype and refreshed visual identity, we embark on an exciting new
chapter for Hampton. This is a celebration of our core values and signifies a
renewed commitment to our owners, guests, and team members. While Hampton
continues to evolve and innovate, our unwavering commitment to the 100% Hampton
Guarantee of delivering an exceptional stay and genuine hospitality creates an
experience guests are willing to pay a premium for.”
The North
American prototype, slated for its first hotel opening in early 2025, is
poised to set new benchmarks in hospitality design and efficiency, embodying
Hampton’s commitment to continuous evolution, growth, and service excellence.
As part of a broader initiative to ensure Hampton remains a hospitality
industry leader for decades to come, the prototype refresh is designed for
greater adaptability to various market conditions and site restrictions while
creating an enhanced guest experience.
Inspired by guest and owner insights, prototype updates, as
well as design trends, feature thoughtful, modern design with timeless elements
that not only provide improved guest functionality and comfort but optimize
cost to build, operate and renovate.
These cost-efficient and design-forward North American
prototypes available for both Hampton Inn and Hampton Inn & Suites include:
- Optimize revenue-generation opportunities for
Hampton Inn & Suites prototype by increasing total key count within the
same footprint and optimizing the suite room layout for better site efficiency.
- Drive cost-savings by up to 6 percent on new
FF&E packages compared to previous packages for both new builds and
renovations.
- Elevate the iconic exterior to include a
simplified entrance canopy, subtle adjustments to the color scheme and an added
exterior patio for social gatherings.
- Enhance the guest welcome by repositioning the
front desk, adding a localized feature wall and flexible multi-use space and
relocating the retail shop to a more prominent location within the lobby area,
which will drive increased revenue.
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