Hilton Announces Enhanced Global Luxury Travel Advisor Program

Image: Waldorf Astoria Orlando
Image: Waldorf Astoria Orlando
Noreen Kompanik
by Noreen Kompanik
Last updated: 5:05 PM ET, Tue August 20, 2024

Hilton has launched a re-imagined premier global luxury program, Hilton for Luxury, a preferred partner program formerly known as Impresario, exclusive to its award-winning luxury brands: Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, NoMad Hotels and Signia by Hilton. 

The invitation-only program is designed for Hilton’s top-producing luxury travel advisors who support customers in booking world-class accommodations around the globe and includes:

  • Hilton for Luxury Concierge Desk- a dedicated concierge desk and feature that Luxury Travel Advisor Partners have advised would be a game changer when servicing their clients.
  • Hilton for Luxury Ambassadors- a dedicated staff located in each luxury hotel to ensure that program features and benefits are fulfilled.
  • Top-Tier Client Benefits- which include the best available rates, double Hilton Honors Points, complimentary breakfast for up to two guests, hotel credit per stay, next-category upgrades and early check-in or late check-out, based on availability.

Frank Passanante, Hilton Senior Vice President and Global Head of Sales said in a statement, “As our luxury portfolio continues to grow, Hilton for Luxury represents our ongoing commitment to providing elevated and seamless solutions for our top travel advisors.”

He added, “Through this program, both advisors and their clients can benefit from Hilton’s industry-leading offerings to enhance the luxury travel experience.”

Hilton Luxury Brands currently features 100 hotels and resorts in highly coveted destinations around the world. Most recently, Hilton welcomed the NoMad Hotels brand, an artfully designed luxury hotel brand centered around exquisite dining and inventive drinking experiences. Travelers can now book NoMad London through Hilton channels.

Dates and further details of the Hilton for Luxury program are forthcoming.


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